注意力商人
The Attention Merchants
Tim Wu · 初版 2016 年
23人推荐
35位读者提及
43次提及
为什么值得读
- 完整追踪从户外广告牌到Facebook的注意力争夺史
- 深入剖析媒介领域对注意力与多元化的深层运作
- 帮助读者认清机制并有效戒除无休止刷屏的恶性循环
“来自曾斩获大奖的《The Master Switch》作者、提出“net neutrality”概念的 Tim Wu——本书极具启发性地审视了‘attention harvesting’的兴起，以及它对我们的社会和个人所带来的颠覆性影响”——
Hacker News 上怎么说
正在加载完整评论……
……某本具体的书然后说“喏，想了解那个就读这本”。3. 我开始怀疑，关于这些问题的关键要素，整个媒体领域本身就没达成共识，甚至都找不出少数几种主流观点。我觉得吴修铭（Tim Wu）的《注意力商人》应该讲透了很大一部分关于专注/多样性/注意力的内容。我个人觉得罗伯特·麦克切斯尼（Robert McChesney）的书尤其有说服力，他的《传播革命》是对近代（过去20到40年）发展动态的极佳综述……
…specific book and say "here, read this for that". 3. I'm coming to suspect the media field itself is not of one, or even some low-n number of minds, about major elements of these matters. I think Tim Wu's Attention Merchants should get at much of the focus / diversity / attention element. I've found Robert McChesney particularly compelling, and his Communication Revolution a strong overview of recent (past 20-40 years) developments…
……要是你在创业公司待过，就会觉得这故事里的有些情节似曾相识，但它很快就以意想不到的方式失控了。极其精彩的故事。迈克尔·桑德尔的《金钱不能买什么：金钱与公正的局限》；吴修铭的《注意力商人》；大卫·赖希的《我们是谁，我们从哪里来：古DNA与人类历史》；朱迪亚·珀尔的《为什么》：挺喜欢的，但我还得再多读几遍才能彻底理解……
…ever been in a startup you'll recognize bits of this story, but it quickly gets out of control in novel ways. Astonishing story. What Money Can't Buy: The Moral Limits of Markets by Michel Sandel The Attention Merchants by Tim Wu Who we are and how we got here by David Reich: ancient DNA and human history The Book of Why by Judea Pearl; liked it but I need to reread this one a few more times to comprehend completely…
关于这个话题，你可以读读这几本书，应该会有收获：《盐糖脂：食品巨头是如何操纵我们的》、《注意力商人》（吴修铭 著）
Some books you might benefit from reading on this topic: “Salt, Sugar, Fat: How the Food Giants Hooked Us” “The Attention Merchants” by Tim Wu
我觉得纽波特那本书写得太浮于表面了，任何对这个问题稍微有点了解的人都会觉得不值得浪费时间。真正帮到我的是这两本书：(1) 吴修铭的《注意力商人》；(2) 肖莎娜·祖博夫的《监控资本主义时代》，外加在我所有设备上都装了 nextdns.io。我直接把 Reddit 等等全给封了，彻底打破“一睁眼就刷手机”的恶性循环……
I found Newport's book to be so surface level for anyone with even a passing familiarity with the problem that it wasn't worth my time. What really helped me was these two books: (1) The Attention Merchants by Tim Wu (2) The Age of Surveillance Capitalism by Shoshanna Zuboff and the nextdns.io installed on all my devices. I literally blocked Reddit, et al to break the cycle of "I just woke up so I'mm scroll…
我刚读完吴修铭的《注意力商人》，强烈推荐！它梳理了从街头广告牌一路到 Facebook 的广告与注意力掠夺史。
I just finished The Attention Merchants by Tim Wu and I cannot recommend it enough. It traces the history of advertising and attention capture from billboards through Facebook.
针对这个话题推荐一本必读之作：吴修铭的《注意力商人：抢占我们眼球的史诗级掠夺》。
Suggested read on this topic, "The Attention Merchants: The Epic Scramble to Get Inside Our Heads" by Tim Wu.