别想那只大象！
Don't Think of an Elephant!
George Lakoff · 初版 2004 年
11人推荐
19位读者提及
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为什么值得读
- 深刻解析修辞与框架在政治中的运作
- 揭示语言被自动理解的认知机制
- 阐述如何让对手落入己方用词框架
“Don't Think of an Elephant! 是化解过去四十年保守派战略布局以及右翼对美国政治对话垄断的解药。”“作者 George Lakoff 解释了保守派的思考方式，以及如何反驳他们的论点。他详细梳理了进步派所秉持却往往难以清晰表述的传统美国价值观。Lakoff 还剖析了保守派设定议题框架的手法，并给出了进步派如何重塑辩论框架的具体范例。”“Lakoff 多年来的研究以及与环保及政治领袖的合作……”
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……我给你的指令。很好，你差不多抓住我的点了。事实上，你甚至无意中搬出了伟大哲学家乔治·莱考夫针对这一原则最著名的例子之一（去读读《别想那只大象！》，克林顿竞选时就用过这本书）> 我们对语言的解读或多或少是自动的。这差不多就是我的观点。语言是被自动解读的：解读它并不是一种选择，或者……
…command I gave you. Very good, you almost grasped my point. In fact you even managed to produce spontaneously one of the most famous examples of this principle by the great philosopher George Lakoff (read "Don't Think of an Elephant!", which was used for Clinton's campaign) > we interpret speech more or less automatically This is more or less my point. Speech is interpreted automatically: it is not a choice to interpret it, or…
引用的那些例子里有一些很棒的读物。乔治·莱考夫（左派）的《别想那只大象！：了解你的价值观并主导辩论》（Don't Think of an Elephant!: Know Your Values and Frame the Debate）——不管你的政治立场如何，读起来都非常引人入胜。http://www.amazon.com/Dont-Think-Elephant-Debate-Progressive... 弗兰克·伦茨（右派）的例子……
There are some great reads by the cited examples. George Lakoff's (left) Don't Think of an Elephant!: Know Your Values and Frame the Debate - is a fascinating read regardless of your political beliefs. http://www.amazon.com/Dont-Think-Elephant-Debate-Progressive... The Frank Luntz (right) example of…
……他们要的是与目标受众沟通的能力。” 没错——他们在这方面太擅长了，这真是一堂生动的强效表达课。乔治·莱考夫在他的书《别想那只大象！：了解你的价值观并主导辩论》中精彩地解释了他们是怎么做到的。你还提到他们会让其他政党也跟着使用“他们的”术语，乔治·莱考夫在书里也详细讨论了这一点。我从中获得了大量的……
…for is an ability to communicate with their target base." Yes- they are so good at this, its a great lesson in conveying with power.. George Lakoff beautifully explains how they do this in his book- "Don't Think of an Elephant!: Know Your Values and Frame the Debate".. You also mention they get the other political parties to use "their" terminology as well, George Lakoff goes through this in the book as well. I found a ton…
用“解放”这个词是个很漂亮的 framing。参见《乔治·莱考夫：别想那只大象》
The wording "liberated" is a nice frame. See "George Lakoff: Don't Think of an Elephant"
我也推荐莱考夫的书《别想那只大象》，我觉得它很好地讲述了当今政治中是如何运用修辞和 framing 的。
I recommend also Lakoff's book "Don't think of an elephant" I thought it is a good story how rethoric and framing is used nowadays in politics.
我上过一门修辞学课程，接触到了乔治·莱考夫的《别想那只大象》https://www.amazon.com/Dont-Think-Elephant-Democrats-Progres... 篇幅不长，但在修辞学方面很有启发性。无论你的政治倾向如何，都值得推荐。
I took a course in rhetoric and encountered the book Don’t Think of an Elephant by George Lakoff https://www.amazon.com/Dont-Think-Elephant-Democrats-Progres... Short book, yet enlightening on rhetoric. Can recommend, regardless of political affiliation.