…Collier "My Life In Advertising" -- Claude Hopkins "Bird" - Commonsense "The First Hundred Million" by E. Haldeman-Julius David Ogilvy's "Blood, Brains and Beer" "Confessions of an advertising man" "Million Dollar Mailings" by Denison Hatch "The Wizard of Ads" trilogy by Roy H. Williams "Making Ads Pay" by John Caples
…Greatest Direct Mail Sales Letters by Herschell Gordon Lewis. But its out of print. And second hand copies sell for $200-300 or so. Another good and more affordable book of control salesletters is: Million Dollar Mailings by Denny Hatch
…its results, pretty is not equal to better. You can really see this if you look at the history of direct mail, some of the best performing mailers ever were pretty ugly. (source: http://www.amazon.com/Million-Dollar-Mailings-Dension-Hatch/...)
……科利尔《我的广告生涯》——克劳德·霍普金斯《鸟》- 常识《最初的一亿》E·霍尔德曼-朱利叶斯著 大卫·奥格威的《血、脑髓与啤酒》《一个广告人的自白》丹尼森·哈奇的《百万美元直邮信件》罗伊·H·威廉姆斯的《广告巫师》三部曲 约翰·卡普尔斯的《如何让广告见效》
…Collier "My Life In Advertising" -- Claude Hopkins "Bird" - Commonsense "The First Hundred Million" by E. Haldeman-Julius David Ogilvy's "Blood, Brains and Beer" "Confessions of an advertising man" "Million Dollar Mailings" by Denison Hatch "The Wizard of Ads" trilogy by Roy H. Williams "Making Ads Pay" by John Caples
……赫歇尔·戈登·刘易斯的《最伟大的直邮销售信》。但它已经绝版了，二手书大概要卖到两三百美元。另一本更平价的好书是收集成功长效销售信的：丹尼·哈奇的《百万美元直邮信件》
…Greatest Direct Mail Sales Letters by Herschell Gordon Lewis. But its out of print. And second hand copies sell for $200-300 or so. Another good and more affordable book of control salesletters is: Million Dollar Mailings by Denny Hatch
……它的转化结果，好看不等于效果更好。只要看看直邮广告的历史就能明白这一点，史上一些转化效果最好的宣传单其实奇丑无比。（出处：http://www.amazon.com/Million-Dollar-Mailings-Dension-Hatch/...）
…its results, pretty is not equal to better. You can really see this if you look at the history of direct mail, some of the best performing mailers ever were pretty ugly. (source: http://www.amazon.com/Million-Dollar-Mailings-Dension-Hatch/...)