销售类：关于这个主题最好的书/资源有：1. Chet Holmes 的《The Ultimate Sales Machine》 2. Zig Ziglar 的《The Secrets of Closing the Sale》 3. Brian Tracy 的《The Psychology of Selling》。文案类：3本最好的书（全都绝版了）：1. John Caples 的《Tested Advertising Methods》 2. Claude Hopkins 的《Scientific Advertising》 3. Breakthrough…
Sales: The very best books/resources on the subject are: 1. The Ultimate Sales Machine by Chet Holmes 2. Zig Ziglar's The Secrets of Closing the Sale 3. Brian Tracy's The Psychology of Selling Copywriting: The 3 Best Books (All out of print): 1. Tested Advertising Methods by John Caples 2. Scientific Advertising by Claude Hopkins 3. Breakthrough…
……老爸传给我的书单，每当我感觉自己快撑不住的时候就会重新翻看：0. 卡耐基的《人性的弱点》（How to win friends and influence others） 1. 《Zig Ziglar on Selling》 2. 托尼·罗宾斯的《激发无限潜能》（Unlimited Power） 3. Zig Ziglar 的《Secrets of closing the sale》 4. 西奥迪尼的《影响力》（Influence psychology of persuasion）。在养家糊口变得艰难的日子里，这些书真的帮了我大忙。
…dad passed on to me, which I often re-start when I feel I'm loosing it: 0. "How to win friends and influence others" by Carnergie 1. "Zig Ziglar on Selling" 2. "Unlimited Power" by Tony Robbins 3. "Secrets of closing the sale" by Zig Ziglar 4. "Influence psychology of persuasion" by Caldini Really made the difference for me when feeding the kids became a challenge.
我们从《史上最佳100本商业图书》里挑出来的书目有：- Harry Beckwith 的《Selling The Invisible》（深入剖析服务销售的好书） - Zig Ziglar 的《Secrets of Closing The Sale》（教你如何应对客户异议） - Jeffrey Fox 的《How to Become A Rainmaker》（掌握高超销售技巧的捷径） - Jeffrey Gitomer 的《The Little Red Book of Selling》（最适合入门的……
Our selections from The 100 Best Business Books of All Time were: -Selling The Invisible by Harry Beckwith (great look at selling services) -Secrets of Closing The Sale by Zig Ziglar (gets you prepared for objections) -How to Become A Rainmaker by Jeffrey Fox (shortcuts to better sales techniques) -The Little Red Book of Selling by Jeffrey Gitomer (best first book for…
我很喜欢 Zig Ziglar 的《Secrets of Closing the Sale》。另一本好书是《The Little Red Book of Selling》（https://www.amazon.ca/Little-Red-Book-Selling-Principles/dp/...），但考虑到时间紧迫，它可能不太适合你目前的处境。
I love Zig Ziglar's Secrets of Closing the Sale. Another great one is Little Red Book of Selling (https://www.amazon.ca/Little-Red-Book-Selling-Principles/dp/...) but it might not be suitable in your current situation given the time crunch.
可能只是你还没遇到过能让你想通的思维模型（mental model）。老老实实做业务的销售是存在的，哪怕是卖二手车的也一样有。Zig Ziglar 的《Secrets of Closing the Sale》就是一个思考销售问题的好模型。
It may be that you haven't come across a mental model that makes sense to you. There are honest sales people, even ones selling used cars. Zig Ziglar's Secrets of Closing the Sale is a good model for thinking about sales.
- SPIN selling - The Challenger Sale - The Little Red Book of Sales - The Charisma Myth - Rules of the Game (Neil Strauss... and yes it is also a sales book) - Secrets of Closing the Sale (transactional sales, but still fun)
销售类：关于这个主题最好的书/资源有：1. Chet Holmes 的《The Ultimate Sales Machine》 2. Zig Ziglar 的《The Secrets of Closing the Sale》 3. Brian Tracy 的《The Psychology of Selling》。文案类：3本最好的书（全都绝版了）：1. John Caples 的《Tested Advertising Methods》 2. Claude Hopkins 的《Scientific Advertising》 3. Breakthrough…
Sales: The very best books/resources on the subject are: 1. The Ultimate Sales Machine by Chet Holmes 2. Zig Ziglar's The Secrets of Closing the Sale 3. Brian Tracy's The Psychology of Selling Copywriting: The 3 Best Books (All out of print): 1. Tested Advertising Methods by John Caples 2. Scientific Advertising by Claude Hopkins 3. Breakthrough…
……老爸传给我的书单，每当我感觉自己快撑不住的时候就会重新翻看：0. 卡耐基的《人性的弱点》（How to win friends and influence others） 1. 《Zig Ziglar on Selling》 2. 托尼·罗宾斯的《激发无限潜能》（Unlimited Power） 3. Zig Ziglar 的《Secrets of closing the sale》 4. 西奥迪尼的《影响力》（Influence psychology of persuasion）。在养家糊口变得艰难的日子里，这些书真的帮了我大忙。
…dad passed on to me, which I often re-start when I feel I'm loosing it: 0. "How to win friends and influence others" by Carnergie 1. "Zig Ziglar on Selling" 2. "Unlimited Power" by Tony Robbins 3. "Secrets of closing the sale" by Zig Ziglar 4. "Influence psychology of persuasion" by Caldini Really made the difference for me when feeding the kids became a challenge.
我们从《史上最佳100本商业图书》里挑出来的书目有：- Harry Beckwith 的《Selling The Invisible》（深入剖析服务销售的好书） - Zig Ziglar 的《Secrets of Closing The Sale》（教你如何应对客户异议） - Jeffrey Fox 的《How to Become A Rainmaker》（掌握高超销售技巧的捷径） - Jeffrey Gitomer 的《The Little Red Book of Selling》（最适合入门的……
Our selections from The 100 Best Business Books of All Time were: -Selling The Invisible by Harry Beckwith (great look at selling services) -Secrets of Closing The Sale by Zig Ziglar (gets you prepared for objections) -How to Become A Rainmaker by Jeffrey Fox (shortcuts to better sales techniques) -The Little Red Book of Selling by Jeffrey Gitomer (best first book for…
我很喜欢 Zig Ziglar 的《Secrets of Closing the Sale》。另一本好书是《The Little Red Book of Selling》（https://www.amazon.ca/Little-Red-Book-Selling-Principles/dp/...），但考虑到时间紧迫，它可能不太适合你目前的处境。
I love Zig Ziglar's Secrets of Closing the Sale. Another great one is Little Red Book of Selling (https://www.amazon.ca/Little-Red-Book-Selling-Principles/dp/...) but it might not be suitable in your current situation given the time crunch.
可能只是你还没遇到过能让你想通的思维模型（mental model）。老老实实做业务的销售是存在的，哪怕是卖二手车的也一样有。Zig Ziglar 的《Secrets of Closing the Sale》就是一个思考销售问题的好模型。
It may be that you haven't come across a mental model that makes sense to you. There are honest sales people, even ones selling used cars. Zig Ziglar's Secrets of Closing the Sale is a good model for thinking about sales.
- 《SPIN 销售法》 - 《挑战式销售》 - 《销售红宝书》 - 《魅力学》 - 《游戏规则》（尼尔·斯特劳斯著……没错，它其实也是本销售书） - 《成交的秘密》（偏交易型销售，但依然很有趣）
- SPIN selling - The Challenger Sale - The Little Red Book of Sales - The Charisma Myth - Rules of the Game (Neil Strauss... and yes it is also a sales book) - Secrets of Closing the Sale (transactional sales, but still fun)