信息规则

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• dredmorbius · 2012 年

  ……文章。需求端规模效应是实现锁定（lock-in）的一种方式。其他方式还包括 API、开放/封闭的数据策略、实用性、与其他服务的交互、易用性等等。Hal Varian 和 Carl Shapiro 合著的《信息规则》（Information Rules）从提供方和消费者的双重视角，对 lock-in 的各个要素进行了远为全面的审视。http://www.powells.com/biblio?isbn=978-0875848631

  …article. Demand-side scaling is one approach to lock-in. Others include APIs, open/closed data policies, utility, interaction with other services, ease-of-use, and more. Hal Varian and Carl Shapiro's Information Rules is a far more complete look at various elements of lock in from both a provider and consumer perspective. http://www.powells.com/biblio?isbn=978-0875848631

• danblick · 2017 年

  ……商品，我的意思是它们仍然需要纸张、运输、零售之类的，但这可能只是我用词不当。）有一本关于信息商品经济学的极佳好书叫《信息规则》（Information Rules，https://www.amazon.com/dp/087584863X ）。软件就是一种信息商品，所以这本书涵盖了与数字经济相关的一些话题。我最喜欢的部分是讲 lock-in 的那一章。尤其是……

  …goods I meant that they still require paper and shipping and retailing and such, but it's probably just a bad use of the term.) There's a fantastic book about the economics of information goods called "Information Rules" ( https://www.amazon.com/dp/087584863X ). Software is an information good so this covers some topics relevant to the digital economy. My favorite part is the chapter on lock-in. In particular the…

• strong_silent_t · 2018 年

  我挺喜欢 Shapiro 和 Varian 写的《信息规则》这本书，把它当作对此类概念的整体回顾很合适。我认为甚至没必要把这些话题视作策略，在某种程度上这纯粹就是激励机制的本质……

  I like the book Information Rules by Shapiro and Varian as a review of these kinds of concepts in general. I don't think it is necessary to even view these topics as strategy, to a certain extent it is just the nature of the incentives…

• davidw · 2008 年

  > network-effect kool-aid（对网络效应的盲信）这可不只是空口画饼。我推荐 Varian（现任 Google 首席经济学家）和 Shapiro 合著的书《信息规则》。当然，在某些情况下，“网络效应”的力量可能被夸大了。但在另一些情况下（比如 eBay），绝对没有夸大。

  > network-effect kool-aid It's not just hand waving. I'd recommend the book by Varian (now Google's chief economist) and Shapiro, "Information Rules". Of course, the strength of "network effects" may be exaggerated in some cases. In others (eBay), they most certainly aren't.

• davidw · 2009 年

  这本教材在线免费，据我所知算是相当“标准”的经济学了：http://www.introecon.com/ 还有一本跟咱们领域极其相关的书，是 Varian 和 Shapiro 写的《信息规则》。我怎么推荐都不为过。在去研究 mises.org 或 marxist.org 之类的网站之前，一定要先找正统标准的内容搞搞清楚。那帮人绝对……

  This textbook is free on line, and as far as I can tell is fairly "standard" economics: http://www.introecon.com/ One that is very relevant to our field is "Information Rules" by Varian and Shapiro. I can't recommend it enough. Definitely look for standard stuff and get that figured out before you go looking at mises.org or marxist.org or whatever. Those guys definitely…

• davidw · 2010 年

  ……近乎为零意味着击出几个全垒打的概率足以证明一堆代价高昂的扑街项目是合理的。确实。如果你对咱们这个领域的经济学感兴趣，我忍不住要推荐《信息规则》（Information Rules，http://www.amazon.com/dp/087584863X?tag=dedasys-20 ）。合著者之一现在是 Google 的首席经济学家。

  …nearly zero means that the chance of hitting a few out of the park justifies a whole bunch of expensive flops. Yep. If you're interested in the economics of our field, I can't help but recommending 'Information Rules' ( http://www.amazon.com/dp/087584863X?tag=dedasys-20 ). One of the co-authors is now the chief economist at Google.

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