创始人与其去看那些带着营销目的的博客，不如去读两本最核心的经典：《顿悟的四步》（Four Steps to Epiphany）和《跨越鸿沟》（Crossing the Chasm）。即便在今天，也没有什么能超越它们。或许还可以加上 Al Ries 的《聚焦》（Focus）。
Instead of blogs with marketing intent, founders should read the two things that matter most: Four Steps to Epiphany Crossing the Chasm Nothing beats those even today. Maybe include Focus by Al Ries also.
……一次又一次证明这对企业是有毒的，而 Google 扎堆搞的一堆边缘非搜索项目似乎只是印证了这一点。Al Ries 专门写过一本关于该主题的影响深远的著作，名叫《聚焦》（Focus）；在自己工作过和投资过的企业中，我也曾亲眼见识过产品线延伸（line-extension）带来的破坏。考虑到这条评论引发了各种各样不同的观点，我很惊讶地发现它……
…time again to be toxic for businesses and Google's bevy of marginal non-search projects seem only to reinforce that this is accurate. Al Ries has dedicated an influential book to the subject called "Focus" and I've seen the damage line-extension can cause first hand in businesses I've worked in and invested in. Considering the variety of points of view this comment spurred, I was suprised to see it =…
……大概被归置到潜意识里去了。我其实在想要不要回头看看，试着从之前读过的每本书里挑出3点现在能记录下来的东西。今天早上我刚读完了 Al Ries 的《聚焦》（Focus）。很棒。以下是我学到的3件事（读完后在 Evernote 里记下的）：1. 专注的企业更赚钱。2. 品牌延伸是坏事。3. 聚焦在短期内可能会导致业务萎缩……
…probably relegated to my subconscious. I'm actually thinking of going back and trying to think of 3 things from each book I've read previously that I can now record. This morning I finished the book Focus by Al Ries. It's good. Here are the 3 things I learnt (recorded upon finishing in Evernote): 1. Focused companies are more profitable. 2. Brand extension is bad. 3. Focus may cause shrinkage in the short…
……搭建好了，反过来应该会带来推荐，其效果甚至可能超过直接与 37signals 团队合作带来的初始热度，所以我觉得这讲得通。我一直认为 37signals 是一家极度专注的公司，而这次拆分剥离能让他们重新聚焦于核心业务。我刚读完 Al Ries 的《聚焦》（Focus），所以脑子里全是这个概念，但 37signals 看起来确实是将“死磕专注”玩到极致的大师……
…built, that in turn should generate the referrals rather, perhaps more so than the initial buzz of working directly with 37signals people, so I guess this makes sense. I've always seen 37signals as a very focused company, and this spin off enables them to focus back on their core business. I just finished reading Focus by Al Ries, hence this is top of mind, but 37signals seem the masters of relentless focus…
创始人与其去看那些带着营销目的的博客，不如去读两本最核心的经典：《顿悟的四步》（Four Steps to Epiphany）和《跨越鸿沟》（Crossing the Chasm）。即便在今天，也没有什么能超越它们。或许还可以加上 Al Ries 的《聚焦》（Focus）。
Instead of blogs with marketing intent, founders should read the two things that matter most: Four Steps to Epiphany Crossing the Chasm Nothing beats those even today. Maybe include Focus by Al Ries also.
……一次又一次证明这对企业是有毒的，而 Google 扎堆搞的一堆边缘非搜索项目似乎只是印证了这一点。Al Ries 专门写过一本关于该主题的影响深远的著作，名叫《聚焦》（Focus）；在自己工作过和投资过的企业中，我也曾亲眼见识过产品线延伸（line-extension）带来的破坏。考虑到这条评论引发了各种各样不同的观点，我很惊讶地发现它……
…time again to be toxic for businesses and Google's bevy of marginal non-search projects seem only to reinforce that this is accurate. Al Ries has dedicated an influential book to the subject called "Focus" and I've seen the damage line-extension can cause first hand in businesses I've worked in and invested in. Considering the variety of points of view this comment spurred, I was suprised to see it =…
……大概被归置到潜意识里去了。我其实在想要不要回头看看，试着从之前读过的每本书里挑出3点现在能记录下来的东西。今天早上我刚读完了 Al Ries 的《聚焦》（Focus）。很棒。以下是我学到的3件事（读完后在 Evernote 里记下的）：1. 专注的企业更赚钱。2. 品牌延伸是坏事。3. 聚焦在短期内可能会导致业务萎缩……
…probably relegated to my subconscious. I'm actually thinking of going back and trying to think of 3 things from each book I've read previously that I can now record. This morning I finished the book Focus by Al Ries. It's good. Here are the 3 things I learnt (recorded upon finishing in Evernote): 1. Focused companies are more profitable. 2. Brand extension is bad. 3. Focus may cause shrinkage in the short…
……搭建好了，反过来应该会带来推荐，其效果甚至可能超过直接与 37signals 团队合作带来的初始热度，所以我觉得这讲得通。我一直认为 37signals 是一家极度专注的公司，而这次拆分剥离能让他们重新聚焦于核心业务。我刚读完 Al Ries 的《聚焦》（Focus），所以脑子里全是这个概念，但 37signals 看起来确实是将“死磕专注”玩到极致的大师……
…built, that in turn should generate the referrals rather, perhaps more so than the initial buzz of working directly with 37signals people, so I guess this makes sense. I've always seen 37signals as a very focused company, and this spin off enables them to focus back on their core business. I just finished reading Focus by Al Ries, hence this is top of mind, but 37signals seem the masters of relentless focus…