……Kawasaki。讲了很多很棒的创业基础知识。《与众不同，否则靠边》（Differentiate or Die）- Jack Trout、Steve Rivkin。——书名说明了一切。《快鱼吃慢鱼》（It's Not The Big That Eat The Small, It's The Fast That Eat The Slow）- Jason Jennings。《22条商规》（The 22 Immutable Laws of Marketing）- Jack Trout 和 Al Ries。《定位》（Positioning: The Battle for Your Mind）- Al Ries、Jack Trout、Philip Kotler。《跨越鸿沟》（Crossing the Chasm）- Geoffrey Moore。《掌控复杂销售》（Mastering The Complex Sale）- Jeff Thull ——梳理了一种方法……
…Kawasaki. Lots of good basics on startups Differentiate or Die - Jack Trout, Steve Rivkin. - Title says it all. It's Not The Big That Eat The Small, It's The Fast That Eat The Slow - Jason Jennings The 22 Immutable Laws of Marketing - Jack Trout and Al Ries Positioning: The Battle for Your Mind - Al Ries, Jack Trout, Philip Kotler Crossing the Chasm - Geoffrey Moore Mastering The Complex Sale - Jeff Thull - lays out an approach…
……Marketing - Seth Godin
《所有营销人员都是骗子》（All Marketers Are Liars）- Seth Godin
《紫牛》（Purple Cow）- Seth Godin
《引爆病毒式营销》（Unleashing The Ideavirus）- Seth Godin
《定位》（Positioning）- Jack Trout 和 Al Ries
《与众不同，否则靠边》（Differentiate or Die）- Jack Trout
《22条商规》（The 22 Immutable Laws of Marketing）- Al Ries
《重新定位》（Repositioning）- Jack Trout
《营销战》（Marketing Warfare）- Al Ries
《打造品牌的22条法则》（The 22 Immutable Laws of Branding）- Al Ries 和 Laura Ries
《市场领导者的修炼》（The Discipline of Market Leaders）- Michael Treacy 和 Fred Wiersema
《蓝……
…Marketing - Seth Godin All Marketers Are Liars - Seth Godin Purple Cow - Seth Godin Unleashing The Ideavirus - Seth Godin Positioning - Jack Trout and Al Ries Differentiate or Die - Jack Trout The 22 Immutable Laws of Marketing - Al Ries Repositioning - Jack Trout Marketing Warfare - Al Ries The 22 Immutable Laws of Branding - Al Ries and Laura Ries The Discipline of Market Leaders - Michael Treacy and Fred Wiersema Blue…
……给你列个书单供参考。
《跨越鸿沟》（Crossing the Chasm）- Geoffrey Moore
《四步创业法》（The Four Steps To The Epiphany）- Steve Blank
《定位》（Positioning: The Battle for Your Mind）- Al Ries、Jack Trout 和 Philip Kotler
《22条商规》（The 22 Immutable Laws of Marketing）- Al Ries、Jack Trout
《打造品牌的22条法则》（The 22 Immutable Laws of Branding）- Al Ries、Laura Ries
《重新定位：竞争、变革与危机时代的营销》（REPOSITIONING: Marketing in an Era of Competition, Change and Crisis）- Jack Trout、Steve Rivkin
《与众不同，否则靠边：生存……
…you a list of books to consider. Crossing the Chasm - Geoffrey Moore The Four Steps To The Epiphany - Steve Blank Positioning: The Battle for Your Mind - Al Ries, Jack Trout and Philip Kotler The 22 Immutable Laws of Marketing - Al Ries, Jack Trout The 22 Immutable Laws of Branding - Al Ries, Laura Ries REPOSITIONING: Marketing in an Era of Competition, Change and Crisis - Jack Trout, Steve Rivkin Differentiate or Die: Survival…
……Tony Robbins 那部分，但 Chet 讲的东西确实挺实在。4. Merrill Rick Chapman 写的《愚蠢的探索》（In Search of Stupidity）。5. Al Ries、Jack Trout 和 Philip Kotler 写的《定位》（Positioning: The Battle for Your Mind） 6. Al Ries 和 Jack Trout 写的《22条商规：违背后果自负！》（The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!） 7. Jack Trout 和 Steve Rivkin 写的《重新定位：竞争、变革与危机时代的营销》（Re-Positioning: Marketing in an Era of Competition, Change and Crisis） 8. 《打造品牌的22条法则》（The 22 Immutable Laws of Branding）……
…the Tony Robbins part, but Chet delivers some good stuff. 4. In Search of Stupidity by Merrill Rick Chapman. 5. Positioning: The Battle for Your Mind by Al Ries, Jack Trout and Philip Kotler 6. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout 7. Re-Positioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout and Steve Rivkin 8. The 22 Immutable Laws of Branding…
……Doug Hall 写的《Jumpstart Your Business Brain》
Michael Gerber 写的《创业这面镜子》（E-Myth Revisited）
W. Chan Kim 和 R. Mauborgne 写的《蓝海战略》（Blue Ocean Strategy）
Robert Cialdini 写的《影响力》（Influence The Psychology of Persuasion）
Al Ries 和 Jack Trout 写的《22条商规》（The 22 Immutable Laws of Marketing）
Gerald Weinberg 写的《咨询的奥秘》（Secrets of Consulting）
关于总结了核心概念的文章见 http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Mar... 还有一本配套……
…Jumpstart Your Business Brain by Doug Hall E-Myth Revisited by Michael Gerber Blue Ocean Strategy by W. Chan Kim & R. Mauborgne Influence The Psychology of Persuasion by Robert Cialdini The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Secrets of Consulting by Gerald Weinberg For an article that summarizes key concepts see http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Mar... There is a companion…
……"@sgblank" Blank 2. 《基业长青》（Built To Last）- Jim Collins 3.（重读）《跨越鸿沟》（Crossing the Chasm）- Geoffrey Moore 4. 《定位》（Positioning）- Al Ries & Jack Trout 5. 《与众不同或死亡》（Differentiate or Die）- Jack Trout 与 Steve Rivkin 6. 《22 条商规》（The 22 Immutable Laws of Marketing）- Al Ries & Jack Trout 正在读：1. 《重新定位》（Repositioning）- Jack Trout 与 Steve Rivkin 2. 《Enterprise 2.0》- Andrew McAfee 排队要读：1. 《Create Marketplace Disruption》- Adam Hartung 2. 《Seeing……
…"@sgblank" Blank 2. Built To Last - Jim Collins 3. (re-read) Crossing the Chasm - Geoffrey Moore 4. Positioning - Al Ries & Jack Trout 5. Differentiate or Die - Jack Trout with Steve Rivkin 6. The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Reading Now: 1. Repositioning - Jack Trout with Steve Rivkin 2. Enterprise 2.0 - Andrew McAfee Queued Up to Read: 1. Create Marketplace Disruption - Adam Hartung 2. Seeing…
……Kawasaki。讲了很多很棒的创业基础知识。《与众不同，否则靠边》（Differentiate or Die）- Jack Trout、Steve Rivkin。——书名说明了一切。《快鱼吃慢鱼》（It's Not The Big That Eat The Small, It's The Fast That Eat The Slow）- Jason Jennings。《22条商规》（The 22 Immutable Laws of Marketing）- Jack Trout 和 Al Ries。《定位》（Positioning: The Battle for Your Mind）- Al Ries、Jack Trout、Philip Kotler。《跨越鸿沟》（Crossing the Chasm）- Geoffrey Moore。《掌控复杂销售》（Mastering The Complex Sale）- Jeff Thull ——梳理了一种方法……
…Kawasaki. Lots of good basics on startups Differentiate or Die - Jack Trout, Steve Rivkin. - Title says it all. It's Not The Big That Eat The Small, It's The Fast That Eat The Slow - Jason Jennings The 22 Immutable Laws of Marketing - Jack Trout and Al Ries Positioning: The Battle for Your Mind - Al Ries, Jack Trout, Philip Kotler Crossing the Chasm - Geoffrey Moore Mastering The Complex Sale - Jeff Thull - lays out an approach…
……Marketing - Seth Godin 《所有营销人员都是骗子》（All Marketers Are Liars）- Seth Godin 《紫牛》（Purple Cow）- Seth Godin 《引爆病毒式营销》（Unleashing The Ideavirus）- Seth Godin 《定位》（Positioning）- Jack Trout 和 Al Ries 《与众不同，否则靠边》（Differentiate or Die）- Jack Trout 《22条商规》（The 22 Immutable Laws of Marketing）- Al Ries 《重新定位》（Repositioning）- Jack Trout 《营销战》（Marketing Warfare）- Al Ries 《打造品牌的22条法则》（The 22 Immutable Laws of Branding）- Al Ries 和 Laura Ries 《市场领导者的修炼》（The Discipline of Market Leaders）- Michael Treacy 和 Fred Wiersema 《蓝……
…Marketing - Seth Godin All Marketers Are Liars - Seth Godin Purple Cow - Seth Godin Unleashing The Ideavirus - Seth Godin Positioning - Jack Trout and Al Ries Differentiate or Die - Jack Trout The 22 Immutable Laws of Marketing - Al Ries Repositioning - Jack Trout Marketing Warfare - Al Ries The 22 Immutable Laws of Branding - Al Ries and Laura Ries The Discipline of Market Leaders - Michael Treacy and Fred Wiersema Blue…
……给你列个书单供参考。 《跨越鸿沟》（Crossing the Chasm）- Geoffrey Moore 《四步创业法》（The Four Steps To The Epiphany）- Steve Blank 《定位》（Positioning: The Battle for Your Mind）- Al Ries、Jack Trout 和 Philip Kotler 《22条商规》（The 22 Immutable Laws of Marketing）- Al Ries、Jack Trout 《打造品牌的22条法则》（The 22 Immutable Laws of Branding）- Al Ries、Laura Ries 《重新定位：竞争、变革与危机时代的营销》（REPOSITIONING: Marketing in an Era of Competition, Change and Crisis）- Jack Trout、Steve Rivkin 《与众不同，否则靠边：生存……
…you a list of books to consider. Crossing the Chasm - Geoffrey Moore The Four Steps To The Epiphany - Steve Blank Positioning: The Battle for Your Mind - Al Ries, Jack Trout and Philip Kotler The 22 Immutable Laws of Marketing - Al Ries, Jack Trout The 22 Immutable Laws of Branding - Al Ries, Laura Ries REPOSITIONING: Marketing in an Era of Competition, Change and Crisis - Jack Trout, Steve Rivkin Differentiate or Die: Survival…
……Tony Robbins 那部分，但 Chet 讲的东西确实挺实在。4. Merrill Rick Chapman 写的《愚蠢的探索》（In Search of Stupidity）。5. Al Ries、Jack Trout 和 Philip Kotler 写的《定位》（Positioning: The Battle for Your Mind） 6. Al Ries 和 Jack Trout 写的《22条商规：违背后果自负！》（The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!） 7. Jack Trout 和 Steve Rivkin 写的《重新定位：竞争、变革与危机时代的营销》（Re-Positioning: Marketing in an Era of Competition, Change and Crisis） 8. 《打造品牌的22条法则》（The 22 Immutable Laws of Branding）……
…the Tony Robbins part, but Chet delivers some good stuff. 4. In Search of Stupidity by Merrill Rick Chapman. 5. Positioning: The Battle for Your Mind by Al Ries, Jack Trout and Philip Kotler 6. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout 7. Re-Positioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout and Steve Rivkin 8. The 22 Immutable Laws of Branding…
……Doug Hall 写的《Jumpstart Your Business Brain》 Michael Gerber 写的《创业这面镜子》（E-Myth Revisited） W. Chan Kim 和 R. Mauborgne 写的《蓝海战略》（Blue Ocean Strategy） Robert Cialdini 写的《影响力》（Influence The Psychology of Persuasion） Al Ries 和 Jack Trout 写的《22条商规》（The 22 Immutable Laws of Marketing） Gerald Weinberg 写的《咨询的奥秘》（Secrets of Consulting） 关于总结了核心概念的文章见 http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Mar... 还有一本配套……
…Jumpstart Your Business Brain by Doug Hall E-Myth Revisited by Michael Gerber Blue Ocean Strategy by W. Chan Kim & R. Mauborgne Influence The Psychology of Persuasion by Robert Cialdini The 22 Immutable Laws of Marketing by Al Ries and Jack Trout Secrets of Consulting by Gerald Weinberg For an article that summarizes key concepts see http://skmurphy.com/wp-content/uploads/2007/04/Crucial%20Mar... There is a companion…
……"@sgblank" Blank 2. 《基业长青》（Built To Last）- Jim Collins 3.（重读）《跨越鸿沟》（Crossing the Chasm）- Geoffrey Moore 4. 《定位》（Positioning）- Al Ries & Jack Trout 5. 《与众不同或死亡》（Differentiate or Die）- Jack Trout 与 Steve Rivkin 6. 《22 条商规》（The 22 Immutable Laws of Marketing）- Al Ries & Jack Trout 正在读：1. 《重新定位》（Repositioning）- Jack Trout 与 Steve Rivkin 2. 《Enterprise 2.0》- Andrew McAfee 排队要读：1. 《Create Marketplace Disruption》- Adam Hartung 2. 《Seeing……
…"@sgblank" Blank 2. Built To Last - Jim Collins 3. (re-read) Crossing the Chasm - Geoffrey Moore 4. Positioning - Al Ries & Jack Trout 5. Differentiate or Die - Jack Trout with Steve Rivkin 6. The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Reading Now: 1. Repositioning - Jack Trout with Steve Rivkin 2. Enterprise 2.0 - Andrew McAfee Queued Up to Read: 1. Create Marketplace Disruption - Adam Hartung 2. Seeing…