品牌的22条不变法则

Hacker News 上怎么说

• mindcrime · 2014 年

  ……《引爆点》（Ideavirus）- 塞斯·高汀；《定位》（Positioning）- 杰克·特劳特与艾·里斯；《与众不同或死》（Differentiate or Die）- 杰克·特劳特；《营销的22条商规》（The 22 Immutable Laws of Marketing）- 艾·里斯；《重新定位》（Repositioning）- 杰克·特劳特；《商战》（Marketing Warfare）- 艾·里斯；《打造品牌的22条商规》（The 22 Immutable Laws of Branding）- 艾·里斯与劳拉·里斯；《市场领导者的修炼》（The Discipline of Market Leaders）- 迈克尔·特里西与弗雷德·维尔斯马；《蓝海战略》（Blue Ocean Strategy）- W·钱·金与勒妮·莫博涅；《相信我，我在撒谎》（Trust Me, I'm Lying - Confessions of a Media Manipulator）……

  …Ideavirus - Seth Godin Positioning - Jack Trout and Al Ries Differentiate or Die - Jack Trout The 22 Immutable Laws of Marketing - Al Ries Repositioning - Jack Trout Marketing Warfare - Al Ries The 22 Immutable Laws of Branding - Al Ries and Laura Ries The Discipline of Market Leaders - Michael Treacy and Fred Wiersema Blue Ocean Strategy - W. Chan Kim and Renee Mauborgne Trust Me, I'm Lying - Confessions of a Media Manipulator…

• mindcrime · 2013 年

  ……杰弗里·摩尔；《跨越鸿沟的四步》（The Four Steps To The Epiphany）- 史蒂夫·布兰克；《定位：争夺用户心智的战争》（Positioning: The Battle for Your Mind）- 艾·里斯、杰克·特劳特与菲利普·科特勒；《营销的22条商规》（The 22 Immutable Laws of Marketing）- 艾·里斯、杰克·特劳特；《打造品牌的22条商规》（The 22 Immutable Laws of Branding）- 艾·里斯、劳拉·里斯；《重新定位：竞争、变革与危机时代的营销》（REPOSITIONING: Marketing in an Era of Competition, Change and Crisis）- 杰克·特劳特、史蒂夫·里夫金；《与众不同或死：残酷竞争时代的生存之道》（Differentiate or Die: Survival in Our Era of Killer Competition）- 杰克·特劳特、史蒂夫……

  …Geoffrey Moore The Four Steps To The Epiphany - Steve Blank Positioning: The Battle for Your Mind - Al Ries, Jack Trout and Philip Kotler The 22 Immutable Laws of Marketing - Al Ries, Jack Trout The 22 Immutable Laws of Branding - Al Ries, Laura Ries REPOSITIONING: Marketing in an Era of Competition, Change and Crisis - Jack Trout, Steve Rivkin Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout, Steve…

• mindcrime · 2014 年

  ……7. 艾·里斯与杰克·特劳特著《营销的22条商规：违者后果自负！》（22 Immutable Laws of Marketing: Violate Them at Your Own Risk!）；8. 杰克·特劳特与史蒂夫·里夫金著《重新定位：竞争、变革与危机时代的营销》（Re-Positioning: Marketing in an Era of Competition, Change and Crisis）；8. 艾·里斯与劳拉·里斯著《打造品牌的22条商规》（The 22 Immutable Laws of Branding）；9. 杰克·特劳特与史蒂夫·里夫金著《与众不同或死：残酷竞争时代的生存之道》（Differentiate or Die: Survival in Our Era of Killer Competition）；10. 《成功的商业调研：快速直达所需数据！》（Successful Business Research: Straight to the Numbers You Need - Fast!）……

  …22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout 7. Re-Positioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout and Steve Rivkin 8. The 22 Immutable Laws of Branding by Al Ries and Laura Ries 9. Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout and Steve Rivkin 10. Successful Business Research: Straight to the Numbers You Need - Fast!…

• cloudbrain · 2010 年

  说得都很对。还有一本非常优秀、实用且通俗易读的书：《打造品牌的22条商规》（The 22 Immutable Laws of Branding）http://www.amazon.com/gp/product/0060007737/

  All very true. Also a very good, practical and easy read: "The 22 Immutable Laws of Branding" http://www.amazon.com/gp/product/0060007737/

• mindcrime · 2012 年

  ……倒不一定专门针对 SaaS，但近代的一些奠基之作都是杰克·特劳特、艾·里斯以及几位合著者的作品，包括《定位》（Positioning）、《重新定位》（Re-positioning）、《营销的22条商规》（The 22 Immutable Laws of Marketing）、《打造品牌的22条商规》（The 22 Immutable Laws of Branding）以及《与众不同或死》（Differentiate or Die）等。

  …necessarily SaaS specific, but some of the foundational works of recent times are the works by Jack Trout, Al Ries, and various co-authors: Positioning, Re-positioning, The 22 Immutable Laws of Marketing, The 22 Immutable Laws of Branding, and Differentiate or Die among others.

• mindcrime · 2018 年

  ……2. 艾·里斯与杰克·特劳特著《营销的22条商规：违者后果自负！》（22 Immutable Laws of Marketing: Violate Them at Your Own Risk!）；3. 杰克·特劳特与史蒂夫·里夫金著《重新定位：竞争、变革与危机时代的营销》（Re-Positioning: Marketing in an Era of Competition, Change and Crisis）；4. 艾·里斯与劳拉·里斯著《打造品牌的22条商规》（The 22 Immutable Laws of Branding）；5. 杰克·特劳特与史蒂夫·里夫金著《与众不同或死：残酷竞争时代的生存之道》（Differentiate or Die: Survival in Our Era of Killer Competition）；6. 威廉·H·戴维多著《高科技营销》（Marketing High Technology）；7. 艾·里斯著《商战》（Marketing Warfare）……

  …22 Immutable Laws of Marketing: Violate Them at Your Own Risk! by Al Ries and Jack Trout 3. Re-Positioning: Marketing in an Era of Competition, Change and Crisis by Jack Trout and Steve Rivkin 4. The 22 Immutable Laws of Branding by Al Ries and Laura Ries 5. Differentiate or Die: Survival in Our Era of Killer Competition by Jack Trout and Steve Rivkin 6. Marketing High Technology by William H. Davidow 7. Marketing Warfare by…

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