看不见的计算机
The invisible computer
Donald A. Norman · 初版 1998 年
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在本书中，Norman揭示了计算机为何如此难以使用，以及这种复杂性为何是其固有的本质属性。Norman表示，唯一的出路是从头来过，开发出契合人们需求与生活的信息家电。为此，企业必须转变产品开发模式。他们需要从理解人开始：以用户需求为先，技术退居次席——这与当下的做法截然相反。企业需要以人为中心的开发流程，即便这意味着对整个公司进行重组。本书指明了原因与路径。
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Daniel Taylor 的《The Myth of Certainty》 Soren Kierkegaard 的《Purity of Heart is to Will One Thing》 Donald Norman 的《The Invisible Computer》 Edward Yourdon 的《Death March》 Chris Hedges 的《War is a Force That Gives Us Meaning》 Richard P. Feynman 的《What Do You Care What Other People Think?》
_The Myth of Certainty_ by Daniel Taylor _Purity of Heart is to Will One Thing_ by Soren Kierkegaard _The Invisible Computer_ by Donald Norman _Death March_ by Edward Yourdon _War is a Force That Gives Us Meaning_ by Chris Hedges _What Do You Care What Other People Think?_ by Richard P. Feynman
沿着这些设计思路，我强烈推荐 Don Norman 的《The Invisible Computer》https://a.co/d/7AnQMLW，虽然他在 mesh-networking 和语音交互方面的构想体现出了这本书的时代局限性，但我认为以智能手机作为“hub”的环境界面（ambient interfaces）概念…
Along these design lines, I highly recommend Don Norman's "The Invisible Computer" https://a.co/d/7AnQMLW though his notions of mesh-networking and voice interaction illustrate the dated-ness of the book, but I think the idea of ambient interfaces with the smart-phone as "the hub"…
…问题而不是进行仔细的测试和沟通，团队不可避免地会发现自己越做越多、越做越多，却没有带来任何实际效益。我之前引用过这句话，但 Don Norman 在《The Invisible Computer》里说的话依然适用：“不要问人们想要什么。去观察他们，搞清楚他们的需求。如果你去问，人们通常只会关注自己已有的东西，并要求它变得更好：更便宜、更快、更小。一个好的…
…issues rather than careful testing and conversation, the team will inevitably find themselves building more and more and more for no real benefit. I've quoted this before, but what Don Norman says in The Invisible Computer still applies: "Don’t ask people what they want. Watch them and figure out their needs. If you ask, people usually focus on what they have and ask for it to be better: cheaper, faster, smaller. A good…
如果我没记错的话，我在 Don Norman 的书《The Invisible Computer》里读到过这个（或者非常类似的内容）。
IIRC, I read this (or something very similar) in Don Norman's book "The Invisible Computer".
只不过 Mossberg 这些深刻的远见，大多数都是科技圈已经讨论了几十年的东西。Don Norman 在19年前就写了《The Invisible Computer》。https://mitpress.mit.edu/books/invisible-computer
Except most of these profound visions from Mossberg are things that have been discussed in the tech community for decades. Don Norman wrote The Invisible Computer 19 years ago. https://mitpress.mit.edu/books/invisible-computer