…research about the "princess phase" which is why most toys for girls are boxed in that disgusting pink - purple combination. This book is quite good. The biases are clear. (http://www.amazon.co.uk/The-Real-Toy-Story-Consumers/dp/0552...)
…same kind of hideous pink? Because they've tested it, and pink works. Here's a reasonable (the biases are clear) book explaining some of the stuff that toy manufacturers do. (http://www.amazon.co.uk/Real-Toy-Story-Ruthless-Consumers/dp...)
在玩具界，乐高比起很多其他公司来说算不上多黑心。既然 HN 的读者对公司和产品开发感兴趣，那他们可能会对《真·玩具总动员》（The Real Toy Story）这本书感兴趣。这是个竞争极其残酷的行业。看到各种联名限定套装的兴起我有点难过。我也有点担心“女孩专款”和“男孩专款”的发展苗头——我不介意他们出不同的套装，但是……
In the world of toys Lego is considerably less evil than many other companies. Since HN is interested in companies and product development they might be interested in the book "The Real Toy Story". It's a cut throat industry. I'm a bit sad about the rise of themed tie in kits. I'm a bit worried about the development of "girls kits" and "boys kits" - I don't mind them having different kits but…
……椰菜娃娃，后来又是艾摩、Wii 等等）。这迫使家长们在圣诞节去买那些不怎么心仪的周边配件产品。诡异的是，一过圣诞节，主力爆款又有货了。Eric Clark 的书《真·玩具总动员》（The Real Toy Story）探讨了这种现象及其他趋势的根源 [1]。其实大家对这种套路都不怎么感冒，但整个行业也算是身不由己，因为销售额几乎全挤在短短三周的时间里。错过了就……
…Cabbage Patch Kids but later on Elmo, Wii, etc.) This forces parents to less desirable accessory products for Christmas. Mysteriously after Christmas the tent pole item is in stock. Eric Clark's book "The Real Toy Story" goes into the origin of this and other trends [1]. Nobody is really wild about the idea, but the industry is kind of forced into it because sales are literally all within a 3 week period. Miss it and…
> 我的意思是，做玩具听起来是份超棒的工作。遗憾的是，玩具制造和设计是一个残酷又极度卷的行业，完全被几家巨头公司垄断。那本《真·玩具总动员：争夺英国最年轻消费者的残酷战役》（The Real Toy Story: Inside the Ruthless Battle for Britain's Youngest Consumers）挺有意思的。而且其立场倾向（从书名就能看出来）相当明显。(http://www.amazon.co.uk/Real-Toy-Story-Ruthless-Consumers/dp...)
> My point being, toy-making sounds like an awesome job Unfortunately, toy making and designing is a vicious ultra-competitive business, dominated by a few huge companies. The book "The Real Toy Story: Inside the Ruthless Battle for Britain's Youngest Consumers" is interesting. And the biases (as you can tell from the title) are pretty clear. (http://www.amazon.co.uk/Real-Toy-Story-Ruthless-Consumers/dp...)
……关于“公主阶段”的研究，这也是为什么大多数女童玩具都用那种恶心的粉紫配色包装。这本书写得相当不错。立场倾向很明显。(http://www.amazon.co.uk/The-Real-Toy-Story-Consumers/dp/0552...)
…research about the "princess phase" which is why most toys for girls are boxed in that disgusting pink - purple combination. This book is quite good. The biases are clear. (http://www.amazon.co.uk/The-Real-Toy-Story-Consumers/dp/0552...)
……同一种丑得要命的粉色？因为他们做过测试，粉色就是好使。这儿有一本还算中肯（立场很明确）的书，解释了玩具制造商的一些内幕操作。(http://www.amazon.co.uk/Real-Toy-Story-Ruthless-Consumers/dp...)
…same kind of hideous pink? Because they've tested it, and pink works. Here's a reasonable (the biases are clear) book explaining some of the stuff that toy manufacturers do. (http://www.amazon.co.uk/Real-Toy-Story-Ruthless-Consumers/dp...)
在玩具界，乐高比起很多其他公司来说算不上多黑心。既然 HN 的读者对公司和产品开发感兴趣，那他们可能会对《真·玩具总动员》（The Real Toy Story）这本书感兴趣。这是个竞争极其残酷的行业。看到各种联名限定套装的兴起我有点难过。我也有点担心“女孩专款”和“男孩专款”的发展苗头——我不介意他们出不同的套装，但是……
In the world of toys Lego is considerably less evil than many other companies. Since HN is interested in companies and product development they might be interested in the book "The Real Toy Story". It's a cut throat industry. I'm a bit sad about the rise of themed tie in kits. I'm a bit worried about the development of "girls kits" and "boys kits" - I don't mind them having different kits but…
……椰菜娃娃，后来又是艾摩、Wii 等等）。这迫使家长们在圣诞节去买那些不怎么心仪的周边配件产品。诡异的是，一过圣诞节，主力爆款又有货了。Eric Clark 的书《真·玩具总动员》（The Real Toy Story）探讨了这种现象及其他趋势的根源 [1]。其实大家对这种套路都不怎么感冒，但整个行业也算是身不由己，因为销售额几乎全挤在短短三周的时间里。错过了就……
…Cabbage Patch Kids but later on Elmo, Wii, etc.) This forces parents to less desirable accessory products for Christmas. Mysteriously after Christmas the tent pole item is in stock. Eric Clark's book "The Real Toy Story" goes into the origin of this and other trends [1]. Nobody is really wild about the idea, but the industry is kind of forced into it because sales are literally all within a 3 week period. Miss it and…
> 我的意思是，做玩具听起来是份超棒的工作。遗憾的是，玩具制造和设计是一个残酷又极度卷的行业，完全被几家巨头公司垄断。那本《真·玩具总动员：争夺英国最年轻消费者的残酷战役》（The Real Toy Story: Inside the Ruthless Battle for Britain's Youngest Consumers）挺有意思的。而且其立场倾向（从书名就能看出来）相当明显。(http://www.amazon.co.uk/Real-Toy-Story-Ruthless-Consumers/dp...)
> My point being, toy-making sounds like an awesome job Unfortunately, toy making and designing is a vicious ultra-competitive business, dominated by a few huge companies. The book "The Real Toy Story: Inside the Ruthless Battle for Britain's Youngest Consumers" is interesting. And the biases (as you can tell from the title) are pretty clear. (http://www.amazon.co.uk/Real-Toy-Story-Ruthless-Consumers/dp...)