《杰弗里·吉特默的销售小红书》封面

杰弗里·吉特默的销售小红书

Jeffrey Gitomer's little red book of selling

Jeffrey H. Gitomer · 初版 2004 年

1人推荐
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Hacker News 上怎么说

  • …书,不过好书还是很多的。我喜欢 Rackham 的《SPIN Selling》;它有扎实的研究支撑,合情合理,后来出的绝大多数 solution selling 类的书基本就是在炒 Rackham 成果的冷饭。我还喜欢 Jeffrey Gitomer 的《Little Red Book of Selling》。它主要讲的是当别人不断拒绝你时,该如何保持积极心态。这太有必要了,因为做销售简直就是一场该死的情绪过山车。小心那些主打硬推(hard sell)的书。…

    …books, but there are many good ones. I like SPIN Selling by Rackham; it's researched, reasonable, and most other solution selling books that came out afterward just repackage Rackham's results. I like Jeffrey Gitomer's Little Red Book of Selling. It's mostly about maintaining a positive attitude while people are telling you no. This is necessary, because selling is a goddamn emotional roller coaster. Watch out for books aimed at the hard sell.…

  • …新的词汇。我一直在 HN 上搜推荐,到目前为止挑出了以下几本被推荐的书(Geoff King 的《The Secrets of Selling》我已经读过了):* Jeffrey Gitomer 的《Little Red Book of Selling》 * Frank Bettger 的《How I Raised Myself from Failure to Success in Selling》 * Steve Kaplan 的《Bag the Elephant》。针对我们这种情况的小初创公司,大家还有其他推荐的书吗?…

    …new vocabulary. I've been searching around HN for recommendations, and have so far picked our the following books that have been suggested (i've already read The Secrets of Selling by Geoff King) * Jeffrey Gitomer's Little Red Book of Selling * How I Raised Myself from Failure to Success in Selling - by Frank Bettger * Bag the Elephant - by Steve Kaplan Are there any other books that you would recommend for a small startup in our situation?…

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