走向计划B
Getting to plan B
John W. Mullins · 初版 2009 年
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无论是在成熟企业还是在风险投资背景下，开创新业务并取得成功都需要勇于冒险。但为了实现增长，该业务在满足可行市场需求之前，需要经历多次演变与调整。本书将指导你一步步有效地重塑自己的商业模式。
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Getting to plan B
John W. Mullins · 初版 2009 年
无论是在成熟企业还是在风险投资背景下，开创新业务并取得成功都需要勇于冒险。但为了实现增长，该业务在满足可行市场需求之前，需要经历多次演变与调整。本书将指导你一步步有效地重塑自己的商业模式。
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约翰·穆林斯（John Mullins）和兰迪·科米萨（Randy Komisar）写的《突破商业模式》（Getting to Plan B）是 2009 年的另一本好书。它提供了一个构建可行商业模式的框架，并辅以大量来自成功企业的对标范例（analogs）。对于……是一个不错的补充。
Getting to Plan B by John Mullins and Randy Komisar is another good book from 2009. It provides a framework to arrive at a business model that works with lots of analogs from successful companies. A nice addition to the…
这跟《Getting to Plan B》里提出的框架非常像。那本书里还附带了一些很实用的电子表格供参考使用。
This is a lot like the framework proposed in 'Getting to Plan B'. That book also has some nice spreadsheets to use.
只是因为这是个可比拟的情况——所以比一般的类比（analogy）更字面直接。这种特定措辞出自科米萨和穆林斯合著的《Getting to Plan B》。
Just that it's a comparable situation -- so more literal than an analogy. The particular phrasing is from Komisar & Mullins' book Getting to Plan B.
……11. 《高技术公司产品战略》（Product Strategy for High-Technology Companies）- Michael McGrath 12. 《在断层线上生存》（Living on the Fault Line）- Geoffrey Moore 13. 《龙卷风暴》（Inside the Tornado）- Geoffrey Moore 14. 《跨越鸿沟指南》（The Chasm Companion）- Paul Wiefels 15. 《突破商业模式》（Getting to Plan B）- John Mullins & Randy Komisar 16. 《商业模式新生代》（Business Model Generation）- Alexander Osterwalder & Yves Pigneur
…11. Product Strategy for High-Technology Companies - Michael McGrath 12. Living on the Fault Line - Geoffrey Moore 13. Inside the Tornado - Geoffrey Moore 14. The Chasm Companion - Paul Wiefels 15. Getting to Plan B - John Mullins & Randy Komisar 16. Business Model Generation - Alexander Osterwalder & Yves Pigneur
……想出一个点子可以成为一个不错的考察能力的测试，哪怕这并不是他们最终做出来的东西。因为很多公司最终都是靠做别的事情取得成功的。就像《突破商业模式》（Getting to Plan B）里说的那样（或者被滥用的所谓“转型/pivoting”）http://www.amazon.com/Getting-Plan-Breaking-Through-Business...
…come up with an idea could be a good ability test, even if it isn't what they end up building. Because a large number of companies end up doing something different that turns out to be successful. ala "getting to plan b" (or the abused "pivoting") http://www.amazon.com/Getting-Plan-Breaking-Through-Business...
好吧，这里至少有一个对标范例（analogue，借用穆林斯和科米萨在《Getting to Plan B》里的定义，指值得效仿的实用模式）：我的一个朋友也是麻醉师，他注意到了一个痛点并采取了行动：https://epreop.com/about-epreop/
Well, here's at least one analogue (meaning a useful model to emulate, from Mullins and Komisar's "Getting to Plan B"): a friend of mine, also an anesthesiologist, noticed a pain point and did something about it: https://epreop.com/about-epreop/