集客营销
Inbound marketing
Brian Halligan · 初版 2010 年
2人推荐
4位读者提及
4次提及
几十年来，营销人员一直通过电视和广播广告、电话推销以及垃圾邮件轰炸等打扰式手段掏空消费者的钱包。但这类营销模式正走向终结，因为买家越来越精于利用 TiVo、Sirius Satellite Radio、垃圾邮件拦截和防骚扰电话名单等工具来屏蔽打扰。消费者的购物与了解资讯的阵地正转向搜索引擎、博客圈和社交媒体网络。Get Found 揭示了顺应买家行为变化所必备的行之有效的最佳实践。学习如何利用社交媒体吸引最核心的客户
Hacker News 上怎么说
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布莱恩·哈利根（Brian Halligan）和达梅什·沙阿（Dharmesh Shah）写的《集客营销：利用 Google、社交媒体和博客被用户发现》（Inbound Marketing, Get Found Using Google, Social Media, and Blogs），一步一步教你怎么做到正如书名所说的事。
"Inbound Marketing, Get Found Using Google, Social Media, and Blogs" by Brian Halligan and Dharmesh Shah takes you step by step through exactly what its title says.
……戈丁（Godin）的《紫牛》（Purple Cow）和《免费大礼包》（Free Prize Inside），虽然讲得比较宏观，但他们谈到了一个事实：你得把产品做绝，而不是一股脑把钱砸进营销里。我还会推荐看看哈利根和沙阿写的《集客营销》（Inbound Marketing），我刚买来刚开始看，但目前感觉很不错。
…Purple Cow and Free Prize Inside by Godin, they are high level but they talk about that fact that you need to make your product exceptional instead of pouring money into marketing. I would also check out Inbound Marketing by Halligan and Shah, I just got it and started it but so far it looks good.
他们的创始人（布莱恩·哈利根和达梅什·沙阿）被公认为定义了“集客营销”（inbound marketing）。这是他们那本书的原版链接：https://www.amazon.com/Inbound-Marketing-Found-Google-Social...
Their founders (Brian Halligan and Dharmesh Shah) are credited with defining "inbound marketing." Here is the original version of their book: https://www.amazon.com/Inbound-Marketing-Found-Google-Social...
“不知出于什么原因，我们人类就是天生容易被编号列表吸引”——摘自布莱恩·哈利根与达梅什·沙阿合著的《集客营销》（Inbound Marketing）。大多数博客文章里都有列表，但它们被“锁”在非结构化的格式里，而不是随着读者的消费阅读而动态演进。这个想法是……
"For some reason our species is drawn to numbered lists" - Quote from "Inbound Marketing" by Brian Halligan and Dharmesh Shah. Most blog articles have a list in them but they are "locked" in an unstructured format instead of being allowed to evolve as people consume them. The idea is to…