我终于注册了 HN 账号，就为了发这条简短评论：去读读《Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles》。这是 UC Irvine 的理查德·麦肯齐写的一本短小精悍、通俗易懂的定价“傻瓜书”。我完全没受过任何正规经济学训练，但读完大开眼界。书里探讨了……
I finally registered on HN to make one short comment: Read "Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles". It's a short, readable book on pricing "for dummies" by Richard McKenzie (UC Irvine). I have zero formal training in economics, and I found the book enlightening. It discusses…
……制作成本，在过去那会儿。（所谓的“A级片”、“B级片”和“C级片”。）那会儿这招也不灵。多得是扑街的“A级”歌舞片，以及大卖的“B级”喜剧片/西部片。罗伯特·麦肯齐在他的书《Why Popcorn Costs So Much at the Movies》里大篇幅讨论过这点。我大致总结了他讲这个主题的那一章：http://www.amazon.com/Why-Popcorn-Costs-Much-Movies/dp/03877...
…costs, back in the day. ("A", "B", and "C" movies.) It didn't work then, either. Plenty of flop "A" musicals and hit "B" comedies/westerns. Robert McKenzie goes on about this at length in his book, "Why Popcorn Costs So Much at the Movies." I have crudely summarized his chapter on this subject: http://www.amazon.com/Why-Popcorn-Costs-Much-Movies/dp/03877...
我终于注册了 HN 账号，就为了发这条简短评论：去读读《Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles》。这是 UC Irvine 的理查德·麦肯齐写的一本短小精悍、通俗易懂的定价“傻瓜书”。我完全没受过任何正规经济学训练，但读完大开眼界。书里探讨了……
I finally registered on HN to make one short comment: Read "Why Popcorn Costs So Much at the Movies: And Other Pricing Puzzles". It's a short, readable book on pricing "for dummies" by Richard McKenzie (UC Irvine). I have zero formal training in economics, and I found the book enlightening. It discusses…
……制作成本，在过去那会儿。（所谓的“A级片”、“B级片”和“C级片”。）那会儿这招也不灵。多得是扑街的“A级”歌舞片，以及大卖的“B级”喜剧片/西部片。罗伯特·麦肯齐在他的书《Why Popcorn Costs So Much at the Movies》里大篇幅讨论过这点。我大致总结了他讲这个主题的那一章：http://www.amazon.com/Why-Popcorn-Costs-Much-Movies/dp/03877...
…costs, back in the day. ("A", "B", and "C" movies.) It didn't work then, either. Plenty of flop "A" musicals and hit "B" comedies/westerns. Robert McKenzie goes on about this at length in his book, "Why Popcorn Costs So Much at the Movies." I have crudely summarized his chapter on this subject: http://www.amazon.com/Why-Popcorn-Costs-Much-Movies/dp/03877...