……Fox 写的《The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It》* Sean D'Souza 写的《The Brain Audit: Why Customers Buy (And Why They Don't)》* Dan S. Kennedy 写的《The Ultimate Sales Letter: Attract New Customers. Boost your Sales》* Mathew Dixon 和 Brent Adamson 写的《The Challenger Sale: Taking Control of the Customer Conversation》。另外再看几个 Gary Vaynerchuck 的主题演讲……
…Fox * The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It by Jeffrey J. Fox * The Brain Audit: Why Customers Buy (And Why They Don't) by Sean D'Souza * The Ultimate Sales Letter: Attract New Customers. Boost your Sales by Dan S. Kennedy * The Challenger Sale: Taking Control of the Customer Conversation by Mathew Dixon and Brent Adamson Also watch a few Gary Vaynerchuck Keynotes…
……已绝版）：1. John Caples 的《Tested Advertising Methods》 2. Claude Hopkins 的《Scientific Advertising》 3. Eugene Schwartz 的《Breakthrough Advertising》 如果让我加第四本，那就是：4. Dan Kennedy 的《The Ultimate Sales Letter》 如果你想了解得更深，这里有一个更全的书单：https://capitalandgrowth.org/questions/627/what-are-some-goo...
…out of print): 1. Tested Advertising Methods by John Caples 2. Scientific Advertising by Claude Hopkins 3. Breakthrough Advertising by Eugene Schwartz If I could add a fourth it would be: 4. The Ultimate Sales Letter by Dan Kennedy If you want to get even deeper, here is a longer list: https://capitalandgrowth.org/questions/627/what-are-some-goo...
At the recommendation of a fellow HN reader, I've been reading the book "The Ultimate Sales Letter" by Dan Kennedy. In short, the book is a good guide on writing the sales letters most often seen in direct mail, but now frequently seen on some landing pages as well, particularly for products such…
……Michael Masterson 的《Persuasion》、Robert Cialdini 的《Influence The Psychology of Persuasion》、Joe Sugarman 的《The Adweek Copywriting Handbook》、Gary Blake 和 Robert Bly 的《The Elements of Copywriting》、Dan Kennedy 的《The Ultimate Sales Letter》、Drew Eric Whitman 的《Cashvertising》、Andy Maslen 写的《Write to sell》、H.A. 的《Influencing Human Behaviour》、Elmer Wheeler 的《Tested Sentences That Sell》、……《Unlimited Selling…
…Persuasion" by Michael Masterson "Influence The Psychology of Persuasion" by Robert Cialdini "The Adweek Copywriting Handbook" by Joe Sugarman "The Elements of Copywriting" by Gary Blake and Robert Bly "The Ultimate Sales Letter" by Dan Kennedy "Cashvertising" by Drew Eric Whitman "Write to sell " it is written by Andy Maslen "Influencing Human Behaviour" by H.A. "Tested Sentences That Sell" by Elmer Wheeler "Unlimited Selling…
干就完了，去读几本书。我喜欢 Harry Beckwith 的书，还有 Dan S. Kennedy 写的《The Ultimate Sales Letter: Attract New Customers. Boost Your Sales》。重点宣传你所销售产品的核心利益（benefits）而非功能特性（features），比如“提升销量”对比“专业版包含 1000 个某某功能”。
Just do it. Read some books. I like Harry Beckwith's books, also The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by Dan S. Kennedy. Highlight the benefits over features of whatever you're selling such as "Increases sales" vs "1000 of x with the pro plan."
……Fox 写的《The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It》* Sean D'Souza 写的《The Brain Audit: Why Customers Buy (And Why They Don't)》* Dan S. Kennedy 写的《The Ultimate Sales Letter: Attract New Customers. Boost your Sales》* Mathew Dixon 和 Brent Adamson 写的《The Challenger Sale: Taking Control of the Customer Conversation》。另外再看几个 Gary Vaynerchuck 的主题演讲……
…Fox * The Dollarization Discipline: How Smart Companies Create Customer Value...and Profit from It by Jeffrey J. Fox * The Brain Audit: Why Customers Buy (And Why They Don't) by Sean D'Souza * The Ultimate Sales Letter: Attract New Customers. Boost your Sales by Dan S. Kennedy * The Challenger Sale: Taking Control of the Customer Conversation by Mathew Dixon and Brent Adamson Also watch a few Gary Vaynerchuck Keynotes…
……已绝版）：1. John Caples 的《Tested Advertising Methods》 2. Claude Hopkins 的《Scientific Advertising》 3. Eugene Schwartz 的《Breakthrough Advertising》 如果让我加第四本，那就是：4. Dan Kennedy 的《The Ultimate Sales Letter》 如果你想了解得更深，这里有一个更全的书单：https://capitalandgrowth.org/questions/627/what-are-some-goo...
…out of print): 1. Tested Advertising Methods by John Caples 2. Scientific Advertising by Claude Hopkins 3. Breakthrough Advertising by Eugene Schwartz If I could add a fourth it would be: 4. The Ultimate Sales Letter by Dan Kennedy If you want to get even deeper, here is a longer list: https://capitalandgrowth.org/questions/627/what-are-some-goo...
经一位 HN 读者的推荐，我一直在读 Dan Kennedy 的《The Ultimate Sales Letter》这本书。简而言之，这本书是一本优秀的指南，教你如何撰写最常出现在直邮（direct mail）中的销售信，不过现在在很多落地页（landing page）上也屡见不鲜了，特别是针对这类产品……
At the recommendation of a fellow HN reader, I've been reading the book "The Ultimate Sales Letter" by Dan Kennedy. In short, the book is a good guide on writing the sales letters most often seen in direct mail, but now frequently seen on some landing pages as well, particularly for products such…
……Michael Masterson 的《Persuasion》、Robert Cialdini 的《Influence The Psychology of Persuasion》、Joe Sugarman 的《The Adweek Copywriting Handbook》、Gary Blake 和 Robert Bly 的《The Elements of Copywriting》、Dan Kennedy 的《The Ultimate Sales Letter》、Drew Eric Whitman 的《Cashvertising》、Andy Maslen 写的《Write to sell》、H.A. 的《Influencing Human Behaviour》、Elmer Wheeler 的《Tested Sentences That Sell》、……《Unlimited Selling…
…Persuasion" by Michael Masterson "Influence The Psychology of Persuasion" by Robert Cialdini "The Adweek Copywriting Handbook" by Joe Sugarman "The Elements of Copywriting" by Gary Blake and Robert Bly "The Ultimate Sales Letter" by Dan Kennedy "Cashvertising" by Drew Eric Whitman "Write to sell " it is written by Andy Maslen "Influencing Human Behaviour" by H.A. "Tested Sentences That Sell" by Elmer Wheeler "Unlimited Selling…
还可以去看看 http://copyblogger.com、Dan Kennedy 的《The Ultimate Sales Letter》以及 Joe Sugarman 的《Triggers》。
Also check out http://copyblogger.com, The Ultimate Sales Letter by Dan Kennedy and Triggers by Joe Sugarman.
干就完了，去读几本书。我喜欢 Harry Beckwith 的书，还有 Dan S. Kennedy 写的《The Ultimate Sales Letter: Attract New Customers. Boost Your Sales》。重点宣传你所销售产品的核心利益（benefits）而非功能特性（features），比如“提升销量”对比“专业版包含 1000 个某某功能”。
Just do it. Read some books. I like Harry Beckwith's books, also The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by Dan S. Kennedy. Highlight the benefits over features of whatever you're selling such as "Increases sales" vs "1000 of x with the pro plan."