…希尔顿自传、本杰明·富兰克林自传、《永不失败的成功秘诀》（The Success System That Never Fails）- W. Clement Stone、《以势取胜》（Winning Through Intimidation）- Robert Ringer、《科学的广告》（Scientific Advertising）- Claude Hopkins、《终极营销计划》（The Ultimate Marketing Plan）- Dan Kennedy、《人性的弱点》（How to Win Friends and Influence People）- Dale Carnegie、《情报心理学》（The Psychology of Intelligence）- CIA 手册 - Richard Heuer https://www.cia.gov/library/center-for-the-study-of-intellig... ，《还有…
…Hilton Autobiography, Benjamin Franklin's Autobiography, The Success System That Never Fails - W. Clement Stone, Winning Through Intimidation - Robert Ringer, Scientific Advertising - Claude Hopkins, The Ultimate Marketing Plan - Dan Kennedy, How to Win Friends and influence People - Dale Carnegie, The Psychology of Intelligence - CIA Manual - Richard Heuer https://www.cia.gov/library/center-for-the-study-of-intellig... , There…
…《定位认知 22 律》（The 22 Immutable Laws of Marketing）- Al Ries & Jack Trout 《定位》（Positioning）- Al Ries & Jack Trout 《重新定位》（Repositioning）- Jack Trout（与 Steve Rivkin 合著）《与众不同或死》（Differentiate or Die）- Jack Trout（与 Steve Rivkin 合著）《终极营销计划》（The Ultimate Marketing Plan）- Dan S. Kennedy 《销售加速器》（The Ultimate Sales Machine）- Chet Holmes 《所有营销人员都是骗子》（All Marketers Are Liars）- Seth Godin 《紫牛》（The Purple Cow）- Seth Godin
…The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Positioning - Al Ries & Jack Trout Repositioning - Jack Trout (with Steve Rivkin) Differentiate or Die - Jack Trout (with Steve Rivkin) The Ultimate Marketing Plan - Dan S. Kennedy The Ultimate Sales Machine - Chet Holmes All Marketers Are Liars - Seth Godin The Purple Cow - Seth Godin
…《定位认知 22 律》（The 22 Immutable Laws of Marketing）- Al Ries & Jack Trout 《定位》（Positioning）- Al Ries & Jack Trout 《重新定位》（Repositioning）- Jack Trout（与 Steve Rivkin 合著）《与众不同或死》（Differentiate or Die）- Jack Trout（与 Steve Rivkin 合著）《终极营销计划》（The Ultimate Marketing Plan）- Dan S. Kennedy 《销售加速器》（The Ultimate Sales Machine）- Chet Holmes 《所有营销人员都是骗子》（All Marketers Are Liars）- Seth Godin 《紫牛》（The Purple Cow）- Seth Godin 再加上一本通用的“营销 101”教材。去二手店随手淘一本…
…The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Positioning - Al Ries & Jack Trout Repositioning - Jack Trout (with Steve Rivkin) Differentiate or Die - Jack Trout (with Steve Rivkin) The Ultimate Marketing Plan - Dan S. Kennedy The Ultimate Sales Machine - Chet Holmes All Marketers Are Liars - Seth Godin The Purple Cow - Seth Godin And add in one generic "Marketing 101" textbook. Find something at a used…
…only one website you ever visit to learn marketing it should be Occams Razor by Avinash Kaushik. http://www.kaushik.net/avinash/ If you want the fundamentals, read some of Dan Kennedy's books like The Ultimate Marketing Plan. Good Luck.
…与 Steve Rivkin 合著 2. 《企业 2.0》（Enterprise 2.0）- Andrew McAfee 待读书单：1. 《开创市场颠覆》（Create Marketplace Disruption）- Adam Hartung 2. 《看见未来》（Seeing What's Next）- Clayton Christensen, Scott Anthony & Erik Roth 3. 《终极营销计划》（The Ultimate Marketing Plan）- Dan S. Kennedy 4. 《重新思考、重塑、重新定位》（Rethink, Reinvent, Reposition）- Leo Hopf & William Welter 5. 《只有偏执狂才能生存》（Only The Paranoid Survive）- Andy Grove 6. 《蓝海战略》（Blue Ocean Strategy）- W. Chan Kim & Renee Mauborgne 7. 《不公平优势的威力》（The Power of Unfair…
…with Steve Rivkin 2. Enterprise 2.0 - Andrew McAfee Queued Up to Read: 1. Create Marketplace Disruption - Adam Hartung 2. Seeing What's Next - Clayton Christensen, Scott Anthony & Erik Roth 3. The Ultimate Marketing Plan - Dan S. Kennedy 4. Rethink, Reinvent, Reposition - Leo Hopf & William Welter 5. Only The Paranoid Survive - Andy Grove 6. Blue Ocean Strategy - W. Chan Kim & Renee Mauborgne 7. The Power of Unfair…
…谋划，但叫声却微弱如虫鸣。一只狐狸前去探个究竟——在树林里享用了一顿美餐。寓意：朋友们，做广告的时候，务必确保你有真材实料！（我在 Dan Kennedy 的《终极营销计划》书中读到了这首诗，他标注为轶名作者。）
…plan, But his roar was just a squeak. A fox came to investigate - Had luncheon in the woods. Moral: when you advertise, my friends, Be sure you've got the goods! (I saw this poem in Dan Kennedy's book Ultimate Marketing Plan which he attributed to anonymous.)
…希尔顿自传、本杰明·富兰克林自传、《永不失败的成功秘诀》（The Success System That Never Fails）- W. Clement Stone、《以势取胜》（Winning Through Intimidation）- Robert Ringer、《科学的广告》（Scientific Advertising）- Claude Hopkins、《终极营销计划》（The Ultimate Marketing Plan）- Dan Kennedy、《人性的弱点》（How to Win Friends and Influence People）- Dale Carnegie、《情报心理学》（The Psychology of Intelligence）- CIA 手册 - Richard Heuer https://www.cia.gov/library/center-for-the-study-of-intellig... ，《还有…
…Hilton Autobiography, Benjamin Franklin's Autobiography, The Success System That Never Fails - W. Clement Stone, Winning Through Intimidation - Robert Ringer, Scientific Advertising - Claude Hopkins, The Ultimate Marketing Plan - Dan Kennedy, How to Win Friends and influence People - Dale Carnegie, The Psychology of Intelligence - CIA Manual - Richard Heuer https://www.cia.gov/library/center-for-the-study-of-intellig... , There…
…《定位认知 22 律》（The 22 Immutable Laws of Marketing）- Al Ries & Jack Trout 《定位》（Positioning）- Al Ries & Jack Trout 《重新定位》（Repositioning）- Jack Trout（与 Steve Rivkin 合著）《与众不同或死》（Differentiate or Die）- Jack Trout（与 Steve Rivkin 合著）《终极营销计划》（The Ultimate Marketing Plan）- Dan S. Kennedy 《销售加速器》（The Ultimate Sales Machine）- Chet Holmes 《所有营销人员都是骗子》（All Marketers Are Liars）- Seth Godin 《紫牛》（The Purple Cow）- Seth Godin
…The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Positioning - Al Ries & Jack Trout Repositioning - Jack Trout (with Steve Rivkin) Differentiate or Die - Jack Trout (with Steve Rivkin) The Ultimate Marketing Plan - Dan S. Kennedy The Ultimate Sales Machine - Chet Holmes All Marketers Are Liars - Seth Godin The Purple Cow - Seth Godin
…《定位认知 22 律》（The 22 Immutable Laws of Marketing）- Al Ries & Jack Trout 《定位》（Positioning）- Al Ries & Jack Trout 《重新定位》（Repositioning）- Jack Trout（与 Steve Rivkin 合著）《与众不同或死》（Differentiate or Die）- Jack Trout（与 Steve Rivkin 合著）《终极营销计划》（The Ultimate Marketing Plan）- Dan S. Kennedy 《销售加速器》（The Ultimate Sales Machine）- Chet Holmes 《所有营销人员都是骗子》（All Marketers Are Liars）- Seth Godin 《紫牛》（The Purple Cow）- Seth Godin 再加上一本通用的“营销 101”教材。去二手店随手淘一本…
…The 22 Immutable Laws of Marketing - Al Ries & Jack Trout Positioning - Al Ries & Jack Trout Repositioning - Jack Trout (with Steve Rivkin) Differentiate or Die - Jack Trout (with Steve Rivkin) The Ultimate Marketing Plan - Dan S. Kennedy The Ultimate Sales Machine - Chet Holmes All Marketers Are Liars - Seth Godin The Purple Cow - Seth Godin And add in one generic "Marketing 101" textbook. Find something at a used…
…如果你学营销只打算看一个网站，那必须是 Avinash Kaushik 的 Occams Razor。http://www.kaushik.net/avinash/ 如果你想打好基本功，去读读 Dan Kennedy 的书，比如《终极营销计划》（The Ultimate Marketing Plan）。祝你好运。
…only one website you ever visit to learn marketing it should be Occams Razor by Avinash Kaushik. http://www.kaushik.net/avinash/ If you want the fundamentals, read some of Dan Kennedy's books like The Ultimate Marketing Plan. Good Luck.
…与 Steve Rivkin 合著 2. 《企业 2.0》（Enterprise 2.0）- Andrew McAfee 待读书单：1. 《开创市场颠覆》（Create Marketplace Disruption）- Adam Hartung 2. 《看见未来》（Seeing What's Next）- Clayton Christensen, Scott Anthony & Erik Roth 3. 《终极营销计划》（The Ultimate Marketing Plan）- Dan S. Kennedy 4. 《重新思考、重塑、重新定位》（Rethink, Reinvent, Reposition）- Leo Hopf & William Welter 5. 《只有偏执狂才能生存》（Only The Paranoid Survive）- Andy Grove 6. 《蓝海战略》（Blue Ocean Strategy）- W. Chan Kim & Renee Mauborgne 7. 《不公平优势的威力》（The Power of Unfair…
…with Steve Rivkin 2. Enterprise 2.0 - Andrew McAfee Queued Up to Read: 1. Create Marketplace Disruption - Adam Hartung 2. Seeing What's Next - Clayton Christensen, Scott Anthony & Erik Roth 3. The Ultimate Marketing Plan - Dan S. Kennedy 4. Rethink, Reinvent, Reposition - Leo Hopf & William Welter 5. Only The Paranoid Survive - Andy Grove 6. Blue Ocean Strategy - W. Chan Kim & Renee Mauborgne 7. The Power of Unfair…
…谋划，但叫声却微弱如虫鸣。一只狐狸前去探个究竟——在树林里享用了一顿美餐。寓意：朋友们，做广告的时候，务必确保你有真材实料！（我在 Dan Kennedy 的《终极营销计划》书中读到了这首诗，他标注为轶名作者。）
…plan, But his roar was just a squeak. A fox came to investigate - Had luncheon in the woods. Moral: when you advertise, my friends, Be sure you've got the goods! (I saw this poem in Dan Kennedy's book Ultimate Marketing Plan which he attributed to anonymous.)