《创业的艺术》封面

创业的艺术

The Art of the Start

Guy Kawasaki · 初版 2004 年

48人推荐
79位读者提及
126次提及

为什么值得读

  • 内容极具激励感让人看完想立刻干活
  • 针对商业演讲与融资展示提供实用指引
  • 适合作为初涉商业与创业领域的启蒙书

一项新产品、一项新服务、一个新部门、任何新事物——有志者,事竟成

Hacker News 上怎么说

  • …《哥德尔、艾舍尔、巴赫》(Hofstadter)《侯世达的奇思妙想》(Hofstadter)《软件随想录》(Spolsky)《代码大全》(McConnell)《人月神话》(Brooks)《没有银弹》(Brooks)《长尾理论》(Anderson)《创业的艺术》(Kawasaki)

    …Escher, Bach - Hofstadter Metamagical Themas - Hofstadter Joel on Software - Spolsky Code Complete - McConneli The Mythical Man-Month - Brooks No Silver Bullet - Brooks The Long Tail - Anderson The Art of the Start - Kawasaki

  • …编程书”,我更想提几本我最喜欢的商业书。它们对我成长为现在的程序员帮助极大,远超任何一本编程书。《与众不同,或者灭亡》(Jack Trout)《创业的艺术》(Guy Kawasaki)《控制软件项目》(Tom DeMarco)《无法在研讨会上教会孩子骑自行车》(David Sandler)《卡内基传》(Peter Krass)《快速执行》(Brad Feld 和 David Cohen)…

    …programming book", I would prefer to mention some of my favorite business books. They helped me become the programmer I am much more than any programming book. Differentiate or Die - Jack Trout Art of the Start - Guy Kawasaki Controlling Software Projects - Tom DeMarco You Can't Teach a Kid to Ride a Bike at a Seminar - David Sandler Carnegie - Peter Krass Do More Faster - Brad Feld and David Cohen…

  • 我挺喜欢 Guy Kawasaki 的《创业的艺术》(The Art of the Start,http://www.amazon.com/Art-Start-Time-Tested-Battle-Hardened-...),因为每次我翻开它,它都会激励我赶紧放下书回去干活。看到 Steve Blank 的……我还挺惊讶的

    I liked Guy Kawasaki's "The Art of the Start" (http://www.amazon.com/Art-Start-Time-Tested-Battle-Hardened-...) because every time I picked it up, it motivated me to put it down and get back to work. I am kind of surprised to see Steve Blank's…

  • …正在启动一个新项目。把“为什么做?”搞清楚,产品本身的形态自然就清晰了。做公司是这样,打造优秀产品也是如此。每位创业者的必读书。9. 《创业的艺术》(Guy Kawasaki)——准备做 pitch 了?看这本就对了!另外去 YouTube 上看看 Guy 的各种演讲和 talk。很棒的配套读物是 Oren Klaff 的《Pitch 技巧》(Pitch Anything)。《逃离现实》1. 《孵化 Twitter》…

    …are starting a new project. Get the "Why?" right and the product will define itself. This is true for building companies as it is for building great products. A must read for every entrepreneur. 9. Art of the Start (Guy Kawasaki) -Getting ready to pitch? read this! Also watch Guy's many presentations/talks on YouTube. A good companion book- "Pitch Anything" By Oren Klaff !Escaping Reality! 1. Hatching Twitter…

  • 刚入门的话,去读读 Steve Blank 的《四步创业法》(The Four Steps to the Epiphany)和 Guy Kawasaki 的《创业的艺术》(The Art of the Start)吧……

    Read The Four Steps to the Ephiphany by Steve Blank, and The Art of the Start by Guy Kawasaki for starters...

  • …解释了你可以从哪些不同的维度进行竞争,并阐明了选择在哪个维度竞争对于定义你的业务和市场至关重要。《创业的艺术》- Guy Kawasaki。讲了大量创业的基础干货。《与众不同,或者灭亡》- Jack Trout, Steve Rivkin。——书名说明了一切。《快鱼吃慢鱼》- Jason Jennings…

    …explaining how there are many different vectors along which you can compete, and explains how choosing which vector you're going to compete on is fundamental to defining your business and market. The Art of the Start - Guy Kawasaki. Lots of good basics on startups Differentiate or Die - Jack Trout, Steve Rivkin. - Title says it all. It's Not The Big That Eat The Small, It's The Fast That Eat The Slow - Jason Jennings…

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