《竞争战略》封面

竞争战略

Competitive Strategy

Michael E. Porter · 初版 1980 年

10人推荐
20位读者提及
25次提及

为什么值得读

  • 提出波特五力模型等经典商业分析框架
  • 深入剖析市场定位、差异化与竞争机制模式
  • 直白剖析了企业维护垄断壁垒的各种策略行为

ISBN: 9780029253601

Hacker News 上怎么说

  • 这个书单居然漏掉了迈克尔·波特的《竞争战略》,太奇怪了,它可是市面上最有影响力的企业战略著作之一……如果你认同那个书单的调调,绝对应该把这本加上。(波特的“五力”……

    Michael Porter's "Competitive Strategy" is oddly missing from the list, as it's one of the most influential corporate strategy books out there... if you like the spirit of that list, you should definitely add that one. (Porter's "5 forces"…

  • > 有没有针对初创公司、讲go-to-market策略、分销渠道和商业模式的好书?- 迈克尔·波特的《竞争战略》(Competitive Strategy)。(不过光看HBR那本讲战略的书,入门应该也够了。)- 特劳特和里斯的《定位》(Positioning)- https://en.wikipedia.org/wiki/Business_Model_Canvas 如果你……

    > Are there good startup-oriented books on go-to-market strategy, distribution channels and business models? - Competitive Strategy by Michael Porter. (But just reading the HBR On Strategy book is probably good enough to get you started.) - Positioning by Trout & Ries - https://en.wikipedia.org/wiki/Business_Model_Canvas If you…

  • 可能做成吗?可能。容易吗?不容易。那怎么做?我要是有这灵丹妙药,我早就发财了。但是……市场上关于竞争战略、差异化、定位、市场细分等领域有着海量的资料。我不想撂下一句“去看这15本书的书单吧”,但我也不觉得自己能在一条HN评论里把这个话题讲透。所以,我确实只能……

    Is it possible? Yes. Is it easy? No. How do you do it? If I had a magic formula for that, I'd be rich. But... There is a large body of work "out there" on competitive strategy, differentiation, positioning, market segmentation, etc. I hate to say "go off and read this list of 15 books" but I don't think I can do justice to this topic in a HN comment. So, I will, indeed, just…

  • 大家真应该读读迈克尔·波特的《竞争战略》:http://astore.amazon.com/hypernumbersc-20/detail/0684841487 他指出,在供应商关系中,哪一方更容易整合进对方的业务,定价权就握在谁手里……

    People really should read Michael Porter's Competitive Strategy: http://astore.amazon.com/hypernumbersc-20/detail/0684841487 He points out that pricing power in a supplier relationship is held by whichever side would find it easier to integrate into the other ones…

  • ……在于理解做生意的内在运作机制中显现的那些模式(初创公司和成熟企业都一样)。为此,我强烈推荐迈克尔·波特,现代“竞争战略”这个概念的鼻祖。在战略理论方面,再没有哪一个单一来源比这更好了。任何商学院读过战略课、学费没白交的人,都会记得像波特五力模型这样的概念。其他……

    …on understanding the patterns evident in the mechanics of doing business, (startups and mature corps alike). To that end, I strongly recommend Michael Porter, who literally wrote the book on modern "Competitive Strategy". There is no other single source of strategic theory that is better than this. Anybody that has taken a b-school class on strategy worth their tuition will recall concepts like Porter's 5-forces. Other…

  • 要找一个反主流观点,值得考虑 Michael Porter 在其开创性著作《Competitive Strategy: Techniques for Analyzing Industries and Competitors》(1980 年出版)中的建议:> 有人认为企业根本不该选择竞争定位,而应专注于保持灵活、纳入新的……

    For a contrarian argument, it is worth considering the advice of Michael Porter in his seminal study "Competitive Strategy: Techniques for Analyzing Industries and Competitors" (published in 1980): > Some argue that firms should not choose competitive positions at all but concentrate on staying flexible, incorporating new…

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