Philip Kotler 的《Marketing Management》是行业标杆。其他的就看你需要什么了，因为它们都非常针对特定领域，但比如会计/财务方面：Charles Horngren 的《Cost Accounting》，或者 Eric Noreen 的《Managerial Accounting for Managers》是必读的。João Albino-Pimentel 翻译的《Strategor》英文版非常棒。里面有很多上手工具，搭配非常……
Marketing Management by Philip Kotler is the reference. For the rest it depends on what you need since they are very focused on one domain but for instance for accounting/finance: Cost Accounting by Charles Horngren, or Managerial Accounting for Managers by Eric Noreen is a must. Strategor - English version by João Albino-Pimentel is amazing. A lot of tools to get started are there with very…
…cost of analytics, especially when it comes to these MDS systems? I encourage anyone in a position to make purchases or who has a say in what engineer labor focuses on is to get a copy of Horngren's Cost Accounting. It should make my position very clear! FWIW, there is indeed capitalization occurring when an organization incorporates analytics, even the "measure all the things" approach, but the question is, once…
Philip Kotler 的《Marketing Management》是行业标杆。其他的就看你需要什么了，因为它们都非常针对特定领域，但比如会计/财务方面：Charles Horngren 的《Cost Accounting》，或者 Eric Noreen 的《Managerial Accounting for Managers》是必读的。João Albino-Pimentel 翻译的《Strategor》英文版非常棒。里面有很多上手工具，搭配非常……
Marketing Management by Philip Kotler is the reference. For the rest it depends on what you need since they are very focused on one domain but for instance for accounting/finance: Cost Accounting by Charles Horngren, or Managerial Accounting for Managers by Eric Noreen is a must. Strategor - English version by João Albino-Pimentel is amazing. A lot of tools to get started are there with very…
……分析的成本，特别是涉及到这些 MDS 系统的时候？我建议任何有采购决策权、或者对工程师人力分配有发言权的人，都去搞一本 Horngren 的《Cost Accounting》。它应该能把我的立场表达得非常清楚！FWIW，当一个机构引入数据分析、哪怕是‘量化一切’的做法时，确实会产生资本化，但问题在于，一旦……
…cost of analytics, especially when it comes to these MDS systems? I encourage anyone in a position to make purchases or who has a say in what engineer labor focuses on is to get a copy of Horngren's Cost Accounting. It should make my position very clear! FWIW, there is indeed capitalization occurring when an organization incorporates analytics, even the "measure all the things" approach, but the question is, once…