《坏小子》封面

坏小子

Badass

Kathy Sierra、Bert Bates · 初版 2015 年

19人推荐
22位读者提及
24次提及

为什么值得读

  • 道破人类深层动机的真相
  • 直击打造好产品的核心要义
  • 适合日常反复翻阅吸收实践

如何打造持久畅销产品的答案,并不在于成功的产品本身,而在于那些成功产品的用户身上。最重要的不是产品的成功,而是使用该产品的人所取得的成功成果——一次又一次、始终如一且持久地取得。打造持久畅销产品的秘诀,在于将重心从打造一款卓越的产品转向培养卓越的产品用户。答案就在于帮助用户变得无比厉害:不仅是熟练使用该产品,更是精通该产品能帮助他们实现的一切目标与成就。而其中一些答案令人惊讶、反直觉

Hacker News 上怎么说

  • 万一你还不知道,Kathy Sierra 出新书了!http://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp/...

    In case you were not aware, Kathy Sierra has a new book! http://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp/...

  • Kathy Sierra 的《Badass: Making Users Awesome》http://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp/...

    Badass: Making Users Awesome by Kathy Sierra http://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp/...

  • ……天,翻上 3-4 页,如此循环往复。* 《用户故事地图》(User Story Mapping)——让人印象极其深刻的一本书——它给你提供了一份相当清晰的实战指南,涵盖优先级排序、共情、沟通……简直是本神书。* Kathy Sierra 的《Badass》——这本书我翻了一遍又一遍。关于人类动机的本质,它写得堪称金科玉律。* 《以人为本的设计实战指南》(The Field Guide to Human-Centered Design)——IDEO 最实用的书。(紧随其后的第二名:《Designing……

    …day, flip through 3-4 pages, rinse, repeat. * User Story Mapping - Extremely memorable book - it gives you a pretty clear field guide on prioritization, empathy, communication ... just a great book. * Badass by Kathy Sierra - I flip through this book again and again. It is gospel truth about what motivates humans. * The Field Guide to Human-Centered Design - IDEO's most practical book. (Close second: Designing…

  • 我个人没接触过什么相关课程。但我强烈推荐 Kathy Sierra 的《Badass》[1] 这本书。它不一定会告诉你关于产品经理所需的一切,但它会告诉你怎样才能真正打造出一款好产品。而这正是……的核心

    I don't know any courses personally. But highly recommend the book Badass by Kathy Sierra[1]. It won't necessarily tell you everything you need to know about product management. But it will tell you what you need to about really creating good product. Which is the core of the…

  • 哈!我最近也刚疯狂刷完……这是我的推荐:商业方面:- Kathy Sierra 的《Badass》- Aaron Ross 的《Impossible to Inevitable》- Gabriel Weinberg 的《Traction》- Robert Graham 的《Cold Calling Early Customers》- Edward Hess 的《Learn or Die》。“打磨思维模式”方面:-……

    Ha! Just had that binge too... ... Here's what I like: On the business end: - Badass by Kathy Sierra - Impossible to Inevitable by Aaron Ross - Traction by Gabriel Weinberg - Cold Calling Early Customers by Robert Graham - Learn or Die by Edward Hess On "refining your thought process": -…

  • ……内容营销把学习放在了第一位。如果 Bit 团队有人看到这个并想改进的话,我建议读读 Kathy Sierra 的书,看看她的演讲。https://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp... https://www.youtube.com/watch?v=r4dNaflEgP4

    …content marketing puts the priority on learning first. If the Bit folks are reading this and interested in improving, I suggest reading Kathy Sierra's book and watching her talks. https://www.amazon.com/Badass-Making-Awesome-Kathy-Sierra/dp... https://www.youtube.com/watch?v=r4dNaflEgP4

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