打造故事品牌
BUILDING A STORY BRAND
Donald Miller · 初版 2018 年
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每一天，大多数商业领袖都会犯一个让他们蒙受金钱损失的错误：他们未能清楚阐明自己的公司究竟是做什么的。StoryBrand Framework是一种颠覆传统思维的客户联结方法，能为你提供终极竞争优势，揭示帮助客户理解使用你的产品、理念或服务所能带来益处的秘诀。《Building a StoryBrand》将教授：-所有人都会产生共鸣的七个通用故事要素 -客户购买行为背后的真正原因 -如何精简品牌信息以便人们理解并采取行动 -如何打造最具
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《Building a Story Brand》——如何传达你的价值让人们愿意倾听。《Fanatical Prospecting》——涵盖了整个销售流程。新书并没有颠覆销售的游戏规则……今天适用的原则跟50年前……
Building a Story Brand - How to communicate your value so people will listen. Fanatical Prospecting - the entire sales process. New books aren't changing the sales game... the same principles apply today as they did 50 years…
……营销？有一些很有意思的书为你提供了早期初创公司的各种战术（比如加布里埃尔·温伯格的《Traction》）；有些书教你如何思考品牌战略（比如唐纳德·米勒的《Building a Story Brand》）；有些书则深入探讨心理学（罗伯特·西奥迪尼的《影响力》）；还有很多其他方面。营销涵盖了高层战略、品牌、调研、市场规模测算、信息传递、定位……
…marketing? There are interesting books that give you lots of tactics for early-stage startups (Traction by Gabriel Weinberg, for example); books that tell how to think about Brand Strategy (for example, Building a Story Brand by Donald Miller); books that delve into psychology (Influence by Robert Cialdini); and many other things. Marketing encompasses high-level strategy, brand, research, market sizing, messaging, positioning,…
……我觉得挺有帮助的。（再次强调，仅针对个人讲故事这个类型）https://bookshop.org/books/long-story-short-the-only-storyte... 如果你对商业叙事感兴趣，我听说唐纳德·米勒的《Building a Story Brand》是一本不错的入门书。https://bookshop.org/books/building-a-storybrand-clarify-you...
…which I found helpful. (again only for the genre of personal storytelling) https://bookshop.org/books/long-story-short-the-only-storyte... If you're interested in business storytelling, I've heard that "Building a Story Brand" (Donald Miller) is a good primer. https://bookshop.org/books/building-a-storybrand-clarify-you...
……在向他们提出挑战、要求他们拿出最佳表现的同时予以支持。我坚信，当人们在工作中感受到挑战，并被赋予战胜挑战的能力时，会更快乐、更有成就感。3. 唐纳德·米勒的《Building a Story Brand》。卖任何东西的关键，都在于明白买家才是他们自己故事里的主角（Hero），而你的工作是卖给他们能帮他们成功的工具。买家是卢克，你是欧比旺，而……
…while still challenging them and asking for their best work. I truly believe that people are happier and more fulfilled when they feel challenged by their work and empowered to rise to that challenge. 3. Building a Story Brand by Donald Miller Selling anything is about understanding that the buyer is the hero of their own story, and your job is to sell them the tool helps them succeed. The buyer is Luke, you're Obi Wan, and…
我最喜欢的几本：Building a Story Brand、《Obviously Awesome》和《The SaaS Playbook》。这个帖子里有人给出了很好的忠告，提醒大家不要陷在调研模式里拔不出来。光从书本里学到的东西是有限的。你必须去尝试并……
Couple of my favourites: building a story brand, obviously awesome and the saas playbook. There’s good advice in this thread that is cautioning about getting stuck in research mode. There’s only so much you can get from books. You need to try and…