闹鬼的帝国
Haunted empire
Yukari Iwatani Kane · 初版 2014 年
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本书基于对现任和前任高管、业务合作伙伴、Apple 观察家等两百多次访谈，呈现了 Steve Jobs 去世两年后 Apple 的现状，并为其未来提供了线索。“前《华尔街日报》科技记者 Yukari Iwatani Kane 深入调查了 Steve Jobs 去世两年后的 Apple 内部，揭示了首席执行官 Tim Cook 及其团队在努力延续 Jobs 的愿景并推动公司前进时面临的紧张局势与挑战。Steve Jobs 的去世引发了科技界和商业界最紧迫的问题之一
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……并非只做单一行业——他们的产品线跨越了大量不同行业。来源：http://www.statista.com/statistics/298704/samsung-quarterly-... 另外，我刚读了《幽灵帝国》（Haunted Empire）这本书，里面对苹果和三星的世纪大战描写得相当详尽，非常值得一读：http://www.amazon.com/Haunted-Empire-Apple-After-Steve/dp/00...
…where they're only in one industry - they have a ton of products across a spectrum of industries. source: http://www.statista.com/statistics/298704/samsung-quarterly-... Also, I just read the book "Haunted Empire" which detailed the Apple v. Samsung battle in pretty good detail, it's an excellent read: http://www.amazon.com/Haunted-Empire-Apple-After-Steve/dp/00...
你真该读读《幽灵帝国》（Haunted Empire），里面讲了乔布斯刚去世后苹果经历的种种挣扎。我们现在看到的正是失去他的设计远见后的最终结果。https://www.amazon.com/Haunted-Empire-Apple-After-Steve/dp/0...
You should really read "Haunted Empire" that talks about Apple's struggles right after Jobs died. Right now we're seeing the end result of losing his vision of design. https://www.amazon.com/Haunted-Empire-Apple-After-Steve/dp/0...
因为这契合了某种叙事。蒂姆·库克（Tim Cook）被塑造成了一个运营型人才，也许是个不错的管理者，但绝非史蒂夫·乔布斯那样的变革型领袖。她书的名字就叫《幽灵帝国：后乔布斯时代的苹果》（Haunted Empire: Apple After Steve Jobs）。这种书本该在 5 到 10 年后再写，但谁知道那时候苹果会变成什么样呢。她这是趁热打铁；要是以后苹果变得无足轻重，压根没人在乎……
Because it fits the narrative. Tim Cook is being cast as the operations guy that may be a good manager but isn't a transformative leader that Steve Jobs was. The title of her book is Haunted Empire: Apple After Steve Jobs. This is a book that could only be written 5-10 years from now, but who knows where Apple could be then. She's striking while the iron is hot; if Apple is irrelevant and no one…