与运气竞争
Competing Against Luck
Clayton M. Christensen · 初版 2016 年
15人推荐
21位读者提及
23次提及
为什么值得读
- 系统阐述顾客雇佣产品来完成任务的理论模型
- 改变传统创新视角，摆脱对运气的盲目依赖
- 结合同理心与商业洞察，解释非功能同质化竞争
提出了帮助企业开发能让客户甘愿支付溢价的产品与服务的指导方针，并概述了一种基于新理论的革命性方法——即企业实际上是被客户“雇佣”来完成特定任务的。
Hacker News 上怎么说
正在加载完整评论……
有本挺不错的书探讨了这方面的一些商业问题……戴维·邓肯和克莱顿·克里斯坦森（就是写《创新者的窘境》的那位）写的《与运气竞争》（Competing Against Luck）。我还没读完，但到目前为止，它详细且有趣地探讨了如何重构（reframe）一切……
There is a pretty good book that addresses some of the business aspects of this... "Competing Against Luck" by David Duncan and Clayton Christiansen (the same guy who wrote "The Innovator's Dilemma"). I'm not done with it yet but so far it goes into some interesting detail about how to reframe everything…
《与运气竞争》（克里斯坦森）——关于如何思考创新的模型，以及“jobs to be done”（待办任务）理论（客户雇佣我的产品/服务是为了完成什么任务）。看似微小的视角转变，却带来了如此……
Competing Against Luck (Christensen) - models on how to think about innovation, and the "jobs to be done" theory (what job is the customer hiring my product/service for) Such a small shift in perspective, but it makes such…
……保持 feature parity（功能对齐），更不用说在质量上竞争了。去竞争或者拿下一个市场并不意味着你必须具备所有功能。换个思路做事完全行得通，而且确实有效。我越读像《与运气竞争》和《设计心理学》（The Design Of Everyday Things）这样的书，就越能看清这一点，甚至能在实践这些理念的项目中干活。> 只要你的浏览器一旦无法兼容 Amazon、Ebay 或其他任何网站，你的浏览器就彻底完蛋了……
…maintain feature parity nevermind compete on quality. To compete or gain a market doesn't mean you need to have all the features. Doing things differently can and does work. The more I read books like Competing Against Luck and The Design Of Everyday Things the more I'm able to see it and even work on projects that do that. > the second your browser stops working with Amazon or Ebay or whatever else your browser is finished…
我正在读《与运气竞争》，这本书真让人大开眼界，它一针见血地指出了我们多年来在碰运气式的创新上做的大量无用功。我之前还打算去上克里斯坦森先生的在线课程[1]……
I'm currently reading Competing Against Luck and it is a truly eye-opening book that highlights and puts the finger on a lot of the luck-based innovation work we've been doing over the years. I was planning on taking MR Christensen's online class[1]…
关于这个主题最好的书是克莱顿·克里斯坦森的《与运气竞争》，他在书中详细阐述了“jobs to be done”（待办任务）范式。这是一本极棒的书，融入了他一贯的同理心与敏锐洞察，我向所有人推荐。
The best book on this subject is Clayton Christensen's "Competing Against Luck", where he details the 'jobs to be done' paradigm. It's a great book which contains his usual combination of empathy and insight, and I recommend it to all.
所以我大概能明白你做这个产品想表达什么了。我推荐你读 3 本书来进一步理清思路：1. 克莱·克里斯坦森的《与运气竞争》https://www.amazon.com/Competing-Against-Luck-Innovation-Cus... 这本书会教你如何从 jobs-to-be-done 的视角来看待市场。人们想要的并不是产品本身，……
So I can kind of see what you are trying to get at with your product. There are 3 books I recommend you read to help you further: 1. "Competing Against Luck" by Clay Christensen https://www.amazon.com/Competing-Against-Luck-Innovation-Cus... This book will teach you how to look at the market from a jobs-to-be-done perspective. People don't want products,…