四巨头
The Four
Scott Galloway、GALLOWAY SCOTT · 初版 2017 年
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Amazon、Apple、Facebook 和 Google 是当今地球上最具影响力的四家公司。几乎所有人都认为自己知道它们是如何走向成功的。但几乎所有人都想错了。
Hacker News 上怎么说
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The Four
Scott Galloway、GALLOWAY SCOTT · 初版 2017 年
Amazon、Apple、Facebook 和 Google 是当今地球上最具影响力的四家公司。几乎所有人都认为自己知道它们是如何走向成功的。但几乎所有人都想错了。
正在加载完整评论……
“…肯定不是一家面向客户的数据服务公司，我至今搞不懂他们到底是怎么给自己定位的。而这本来会是很有用的信息。一个更好（也更有可操作性）的外部叙事是 Scott Galloway 的《The Four》。我不知道 Galloway 的分析是否更切中要害，但至少逻辑上是自洽的。[http://www.thefourbook.com]”
…certainly not a customer facing data services company, I still have no idea how they see themselves. Which would be useful information. A better (actionable) external narrative is Scott Galloway's The Four. I have no idea if Galloway's analysis is closer to the mark. But at least it's self-consistent. [http://www.thefourbook.com]
“转述一下 Scott Galloway 在《The Four》里的话：苹果这家公司把自己定位成了一个奢侈品牌。苹果的核心关乎 sex 和 signalling（身份展示）。拿一部苹果手机，传递出的社会地位 signal 就是比拿安卓机更强……”
Paraphrasing from the book The Four by Scott Galloway: Apple is a company that has positioned itself as a luxury brand. Apple is about sex and signalling. Carrying an Apple phone signals more status than if you were to carry an Android…
上周刚读完：- Marcus Chown 的《What a wonderful world》 - Joan D. Vinge 的《47 Ronin》（浪人四十七） - Mike Julian 的《Practical Monitoring》 目前正在读：- Scott Galloway 的《The Four》 - Arun Kejariwal 和 John Allspaw 的《The Art of Capacity Planning 第2版》
Just finished in the last week: - What a wonderful world by Marcus Chown - 47 Ronin by Joan D. Vinge - Practical Monitoring by Mike Julian Currently reading: - The Four by Scott Galloway - The Art of Capacity Planning 2nd Edition by Arun Kejariwal, John Allspaw
“没错，L2 Inc 的研究（看他们的 YouTube 频道），还有 Scott Galloway 写的《The Four: The Hidden DNA of Amazon, Apple, Facebook and Google》这本书。”
Yes, L2 Inc research (see their YouTube channel) and the book "The Four: The Hidden DNA of Amazon, Apple, Facebook and Google" by Scott Galloway.
“读了 Scott Galloway 的《The Four》，7 年前苹果、Facebook、Google 和亚马逊就在统治市场，创造了 2.3 万亿美元的财富。现在它们的市值已经翻了一倍。《The Four》，尤其是加上 AI 之后，将会……”
Reading The Four by Scott Galloway, Apple, Facebook, Google, and Amazon were dominating the market 7 years ago generating 2.3 trillion in wealth. They're worth double that now. The Four, especially with its AI, is going…
“我不知道这现象有没有专门的名词，但 Scott Galloway 的《The Four》把这种现象解释为人们为什么如此深爱他们的苹果手机和电脑：它们是溢价严重的产品，所以大家必须去爱它们，这样才不会觉得自己像个‘大冤种’（idiots）。”
I don't know if it has a name, but Scott Galloway's "The Four" describes this phenomenon as the reason why people love their Apple phones and computers so much; they're overpriced products, so they must love them in order not to feel like "idiots".