《巨头的诅咒》封面

巨头的诅咒

The Curse of the Mogul

Bruce C. Greenwald · 初版 2011 年

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  • 如果你追求的不只是一家 lifestyle business,去读读《The Curse of the Mogul》[1][2]。它本质上是一门研究生级别的正规商业战略课,只是披着一层外衣,读起来既有趣又轻松地剖析了为什么媒体行业会烂成这样。作者是哥伦比亚商学院的教授……

    If you are aiming for more than a lifestyle business, read The Curse of the Mogul [1][2]. It's a graduate level course in formal business strategy disguised as a fun and easily readable analysis of why the media industry is so broken. The author is a Columbia business school professor…

  • ……外面。如果我们有某种模式能让州和市政当局不那么缺钱,我觉得他们长远来看反而能省钱。---- 至于媒体方面,我刚才在翻 2009 年的那本书《The Curse of the Mogul》https://www.amazon.com/Curse-Mogul-Worlds-Leading-Companies/...,书中论证了大型传媒集团在历史上表现就一直从结构上落后于规模较小的媒体公司。大约……

    …outside. If we had some model where states and municipalities weren't cash-strapped I think they'd end up saving money in the long term. ---- As for the media I was just looking at the 2009 book The Curse of the Mogul https://www.amazon.com/Curse-Mogul-Worlds-Leading-Companies/... which makes the case that media conglomerates had a history of structurally underperforming compared to smaller media companies. Around…

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