如果你只是好奇这条评论本身，那我的评论历史很短。但总的来说，关于怎么写销售文案，我觉得罗伯特·布莱（Robert Bly）写的《文案创作完全手册》（The Copywriter's Handbook）非常管用，尤其是前五章。对搞 IT 的人来说，里面有些套路可能会显得有点油腻（毕竟这书主要是写给靠写广告谋生的人看的），但里面真的有很棒的建议……
My comment history is short if you're curious about the comment itself. But in general for writing sales copy, I found The Copywriter's Handbook by Robert Bly very helpful, especially the first five chapters. Some of it can seem a bit sleazy to IT folks (the book is primarily written for people who write ads for a living) but there's great advice…
Don't always believe that bit about sell the benefits, not the features. It depends on your target market. Robert Bly, author of The Copywriter's Handbook et al., has written several good pieces on marketing to technical people. In one, he described how he fell flat "selling the benefits" in marketing high performance cars. It's an audience that craves…
如果你只是好奇这条评论本身，那我的评论历史很短。但总的来说，关于怎么写销售文案，我觉得罗伯特·布莱（Robert Bly）写的《文案创作完全手册》（The Copywriter's Handbook）非常管用，尤其是前五章。对搞 IT 的人来说，里面有些套路可能会显得有点油腻（毕竟这书主要是写给靠写广告谋生的人看的），但里面真的有很棒的建议……
My comment history is short if you're curious about the comment itself. But in general for writing sales copy, I found The Copywriter's Handbook by Robert Bly very helpful, especially the first five chapters. Some of it can seem a bit sleazy to IT folks (the book is primarily written for people who write ads for a living) but there's great advice…
别盲目迷信什么“卖好处，不要卖特性”。这完全取决于你的目标市场。《文案创作完全手册》的作者罗伯特·布莱（Robert Bly）等人写过好几篇关于如何向技术人员做营销的好文章。在其中一篇里，他讲到自己在推销高性能汽车时一味“卖好处”结果摔得很惨。因为这类受众真正渴望的是……
Don't always believe that bit about sell the benefits, not the features. It depends on your target market. Robert Bly, author of The Copywriter's Handbook et al., has written several good pieces on marketing to technical people. In one, he described how he fell flat "selling the benefits" in marketing high performance cars. It's an audience that craves…