……像“用户访谈”这类事情也存在类似的问题。一个常见的坑就是直接问用户想要什么功能。问用户想要什么并不是做访谈的正确姿势。建议你读读 Erika Hall 写的《恰到好处的用户研究》（Just Enough Research）。访谈的目的在于收集足够多的数据点，从而理解用户的痛点和真实需求，精准掌握他们在产品中的操作旅程，并且搞清楚为什么……
…There's a similar problem with things like "user interviews." A common pitfall is to ask people which features they want. Asking what users want is not the right way to do interviews. I advise you read "Just enough research" by Erika Hall. The goal of interviews is to gather enough data points to understand the user needs and struggle, and to know their journey through the product with accuracy, and also understanding why…
…800x480 monochrome bmp image). I like the calendar display, but concerned about the limitations and the price. Who is the customer? Decide that and then go out and show it to them. I also recommend Just Enough Research from Erika Hall, it's about studying your potential customers, market and product. This product needs to be attractive and easy to use. A smartphone app the customer can use to change the display would…
……《顿悟的四个步骤》（Four Steps to the Epiphany），最早阐述初创公司为什么需要采取与成熟公司不同策略的书之一，讲的是初创公司必须保持精益、客户开发优先、搞 MVP 等等。我也很喜欢 Erika Hall 的《恰到好处的用户研究》（Just Enough Research）。除此之外，我认为行为科学才是关键所在。剩下的都是些无关紧要的杂质，是以后可能有用但眼下不紧急的商业琐事，初创公司真正需要的是同理心，以及对人类行为的好奇心……
…Four Steps to the Epiphany, one of the first books about how startups need a different strategy than established companies, they have to be lean, customer development first, mvp and all that. I like Just Enough Research by Erika Hall. Beyond that I think behavioral science is where it's at. The rest is cruft, business stuff that might become important, but what a startup needs is empathy, if not curiosity for human…
关于你的问题，主要有三个子问题：1. 搞清楚用户想要什么。解决之道在于调研，而我手头唯独一本这方面的书就是 Erika Hall 写的《恰到好处的用户研究》（Just Enough Research）。我还找到了 Joe Hair Jr. 等人写的《商业研究方法精要》（Essentials of Business Research Methods）。2. 把用户想要的东西做出来。这基本属于“软件需求分析”（Software Requirements）的范畴，我有两个候选……
There are three main subproblems to your questions: 1. Find out what users wants. The answer to that is research and the only book I have is Just Enough Research by Erika Hall. I also found Essentials of Business Research Methods by Joe Hair Jr. et al. 2. Build the thing that the user wants. That's mostly the real of Software Requirements and I have two candidates…
……像“用户访谈”这类事情也存在类似的问题。一个常见的坑就是直接问用户想要什么功能。问用户想要什么并不是做访谈的正确姿势。建议你读读 Erika Hall 写的《恰到好处的用户研究》（Just Enough Research）。访谈的目的在于收集足够多的数据点，从而理解用户的痛点和真实需求，精准掌握他们在产品中的操作旅程，并且搞清楚为什么……
…There's a similar problem with things like "user interviews." A common pitfall is to ask people which features they want. Asking what users want is not the right way to do interviews. I advise you read "Just enough research" by Erika Hall. The goal of interviews is to gather enough data points to understand the user needs and struggle, and to know their journey through the product with accuracy, and also understanding why…
……800x480 单色 bmp 图片）。我挺喜欢日历显示功能，但对它的局限性和价格表示担忧。目标客户是谁？定下这点，然后拿出去给他们看看。我也推荐 Erika Hall 的《恰到好处的用户研究》（Just Enough Research），它是讲如何研究潜在客户、市场和产品的。这个产品需要做到外观吸引人且易于使用。要是能有个智能手机 App 让客户用来更换显示画面，那就……
…800x480 monochrome bmp image). I like the calendar display, but concerned about the limitations and the price. Who is the customer? Decide that and then go out and show it to them. I also recommend Just Enough Research from Erika Hall, it's about studying your potential customers, market and product. This product needs to be attractive and easy to use. A smartphone app the customer can use to change the display would…
……《顿悟的四个步骤》（Four Steps to the Epiphany），最早阐述初创公司为什么需要采取与成熟公司不同策略的书之一，讲的是初创公司必须保持精益、客户开发优先、搞 MVP 等等。我也很喜欢 Erika Hall 的《恰到好处的用户研究》（Just Enough Research）。除此之外，我认为行为科学才是关键所在。剩下的都是些无关紧要的杂质，是以后可能有用但眼下不紧急的商业琐事，初创公司真正需要的是同理心，以及对人类行为的好奇心……
…Four Steps to the Epiphany, one of the first books about how startups need a different strategy than established companies, they have to be lean, customer development first, mvp and all that. I like Just Enough Research by Erika Hall. Beyond that I think behavioral science is where it's at. The rest is cruft, business stuff that might become important, but what a startup needs is empathy, if not curiosity for human…
关于你的问题，主要有三个子问题：1. 搞清楚用户想要什么。解决之道在于调研，而我手头唯独一本这方面的书就是 Erika Hall 写的《恰到好处的用户研究》（Just Enough Research）。我还找到了 Joe Hair Jr. 等人写的《商业研究方法精要》（Essentials of Business Research Methods）。2. 把用户想要的东西做出来。这基本属于“软件需求分析”（Software Requirements）的范畴，我有两个候选……
There are three main subproblems to your questions: 1. Find out what users wants. The answer to that is research and the only book I have is Just Enough Research by Erika Hall. I also found Essentials of Business Research Methods by Joe Hair Jr. et al. 2. Build the thing that the user wants. That's mostly the real of Software Requirements and I have two candidates…