隐性说服
Covert persuasion
Kevin Hogan、James Speakman · 初版 2006 年
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一本教你掌握制胜销售心理秘诀的实用指南，揭示了十余种关键技巧，助你巧妙赢下哪怕是最顽固客户的认同。
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Covert persuasion
Kevin Hogan、James Speakman · 初版 2006 年
一本教你掌握制胜销售心理秘诀的实用指南，揭示了十余种关键技巧，助你巧妙赢下哪怕是最顽固客户的认同。
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如果你在找一本营销类的书，不妨看看 Kevin Hogan 写的《隐秘说服：赢得比赛的心理战术与技巧》（Covert Persuasion: Psychological Tactics and Tricks to Win the Game）http://www.amazon.com/Covert-Persuasion-Psychological-Tactic... 很棒的一本书，涵盖了全方位的说服技巧、营销，还有…
If you're looking for a marketing book, check out: "Covert Persuasion: Psychological Tactics and Tricks to Win the Game" by Kevin Hogan http://www.amazon.com/Covert-Persuasion-Psychological-Tactic... Great book about all-around persuasion techniques , marketing, and also…
这本书我已经读过两遍了。市面上所有关于说服的书我都看过（现在这类书可不少，比如《摇摆》、《选择的悖论》、《隐秘说服》、《习惯》），但西奥迪尼这本绝对是顶级的。Human Factors International 办的那个很火的“说服、情感与信任”课程，几乎完全就是基于这本书讲的。（所以你完全可以省下 2000 美元的学费……去读…
I've read this book twice now. More than any other book on persuasion out there (and there are a lot now, including Sway, The Paradox of Choice, Covert Persuasion, Habit), Cialdini's is stellar. The popular Persuasion, Emotion & Trust course that Human Factors International offers is based almost entirely on this book. (So save yourself $2000 on the course... and…