客户想要什么
What customers want
Anthony W. Ulwick · 初版 2005 年
3人推荐
3位读者提及
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“在一本颠覆你对 customer driven 所有认知的著作中，创新领袖 Anthony Ulwick 揭示了近年来部分最成功企业背后的秘密武器。这种被称为 outcome-driven 的革命性新产品与服务开发方法，将创新从一门模糊的艺术转变为一门消除了随意性与不确定性的严谨科学。”“基于涵盖 70 多家公司和 25 个行业的 200 多项研究数据，Ulwick 主张在谈及创新时，传统……”
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…失败。我也犯过这个错。我认为这是技术流创始人常见的死穴，他们往往习惯从解决方案而不是从问题本身出发来思考。如果有空的话，我推荐安东尼·乌尔威克（Anthony Ulwick）写的《客户想要什么》（What Customers Want），它提供了一套系统化的方法来打磨能满足市场未被充分满足需求的产品。
…fail. I was guilty of it too. I think it's a common pitfall for technical founders who tend to think in terms of solutions rather than problems. If you have some free time, I would recommend the book What Customers Want by Anthony Ulwick, which offers a systematic approach to formulating a product that satisfies a market's underserved needs.
更好的思路是，将你的 SaaS 设计瞄准市场上那些资金雄厚但未被充分服务的细分群体，并收取高溢价。具体操作看这里：https://www.amazon.com/What-Customers-Want-Outcome-Driven-Br...
A better idea is to target the design of your SaaS at an underserved segment of the market with deep pockets and charge a premium. Here's your how-to: https://www.amazon.com/What-Customers-Want-Outcome-Driven-Br...
…纯属碰运气。多数情况下，公司内部人员离产品太近了，根本无法判断哪些功能才是对的。如果卡特勒（Cutler）的那篇文章没能说服你，我推荐读读阿尔贝托·萨沃亚（Alberto Savoia）的《做对产品》（The Right It）、托尼·乌尔威克（Tony Ulwick）的《客户想要什么》（What Customers Want）以及丹·奥尔森（Dan Olsen）的《精益产品手册》（The Lean Product Playbook）。
…complete crapshoot. More often than not, people inside the company are way too close to the product to be able to determine which features are the right ones. I recommend “The Right It” by Alberto Savoia, “What Customers Want” by Tony Ulwick, and “The Lean Product Playbook” by Dan Olsen if Cutler’s essay doesn’t convince you.