在愚蠢中寻找
In search of stupidity
Merrill R. Chapman · 初版 2003 年
27人推荐
34位读者提及
63次提及
为什么值得读
- 详述个人电脑早期软件巨头致命决策失误
- 解析内部竞争与产品混乱导致灭顶之灾
- 兼具极强趣味性并展现不变的人性弱点
这是一本风趣幽默的书，审视了20世纪80年代以来最具影响力的一些营销与商业哲学，并透过后见之明的深邃视角，以寓教于乐的方式剖析了为何它们在许多公司身上未能奏效。
Hacker News 上怎么说
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梅里尔·查普曼在《愚蠢的代价》（In Search of Stupidity）里专门有一章讲 WordStar。查普曼在书中说，这主要是因为 WordStar 和 WordStar 2000 之间的内部混乱、外部困惑以及自我竞争导致的。顺便说一句，这本书非常值得一读。
There is a chapter on WordStar in "In Search of Stupidity" by Merrill Chapman. In it Chapman says that this was due to internal and external confusion and competition between WordStar and Wordstar2000. The book is a great read by the way.
事实并非如此。我建议你去翻翻梅里尔·查普曼写的《愚蠢的代价》：https://www.amazon.co.uk/Search-Stupidity-Twenty-Marketing-D... 80和90年代的这些公司，绝大多数都是搬起石头砸了自己的脚（foot gunned）导致彻底凉凉，要么就是被…收购了
Factually not true. I suggest you grab a copy of "In Search of Stupidity by Merrill Chapman": https://www.amazon.co.uk/Search-Stupidity-Twenty-Marketing-D... Most of these companies from the 80's and 90's foot gunned themselves into oblivion or were bought by companies that…
我最喜欢的一本书是 Merrill Chapman 的《In Search Of Stupidity》。它讲述了最终导致许多顶级科技公司倒闭的营销错误。
One of my favorites is "In Search Of Stupidity", by Merrill Chapman. It talks about the marketing mistakes that ultimately killed a lot of top tech companies.
我觉得现在是时候让 Merrill Chapman 写一本新的更新版《In Search of Stupidity》了，针对互联网科技公司的灾难之类的事情。
I think it's about time Merrill Chapman penned a new and updated edition of "In Search of Stupidity" geared towards internet tech firm calamities and stuff like this.
博兰（Borland）在这本书里被提及了很多次，读起来不仅有趣还很涨姿势：《愚蠢的代价：高科技营销灾难二十年》http://www.amazon.com/Search-Stupidity-High-Tech-Marketing-D... 强烈推荐。技术在变，但人性不变。
Borland gets a lot of mentions in this book, which is very interesting as well as entertaining: "In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters" http://www.amazon.com/Search-Stupidity-High-Tech-Marketing-D... I'd highly recommend it. Technology changes, but people don't.
…读起来非常过瘾。它是我的一大心头好，毕竟我曾是 Data General 的现场工程师（维护和修理过 Nova 3/4、Eclipse S/130/140 及相关外设）。我还要推荐《愚蠢的代价：高科技营销灾难二十年》，讲的是早期 PC 软件巨头（Ashton Tate、MicroPro 等）如何犯下滔天大错导致自我毁灭的。http://www.amazon.co.uk/dp/1590597214
…is a great read. It's a particular favourite what with being an ex-Data General field engineer (maintained and fixed Nova 3/4 and Eclipse S/130/140's and associated peripherals). I can also recommend "In Search of Stupidity:Over 20 Years of High-Tech Marketing Disasters" which about how the old giants of the early PC software industry (Ashton Tate, MicroPro et al) made colossal mistakes resulting in their extinction. http://www.amazon.co.uk/dp/1590597214