先做对，再做大
Nail It then Scale It
Nathan Furr、Paul Ahlstrom · 初版 2011 年
14人推荐
18位读者提及
20次提及
为什么值得读
- 提供细致到话术与邮件的实操建议
- 帮助创业者验证想法而非自欺欺人
- 强调以客户为中心的验证与发展路径
为什么大多数新创企业都会失败，而少数创业者却屡屡获胜？历经数年研究与试验后得出的惊人发现是：大多数初创企业之所以失败，是因为它们虽然在做“正确的事”，却把顺序搞反了。换句话说，人性与我们的创业冲动相结合，让我们不自觉地陷入自动驾驶模式，从而成为那70%到90%以失败告终的企业之一。从 Thomas Edison 到 Steve Jobs，Nail It Then Scale It 方法基于对成功创业者反复进行创新时所使用的永恒原则和关键实践的模式识别。
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要是想找实操建议，我强烈推荐《Nail It, Then Scale It》（先搞定，再做大）。举个例子，他们连具体该怎么打电话的话术、怎么发邮件都直接给列出来了。Eric 那本书感觉更像是面向那些对精益一无所知的大公司的营销材料。
For practical advice, I'd strongly recommend Nail it, Then Scale It. They go as far as including exactly call scripts / emails to send, for example. Eric's book seemed more like marketing material for lean targeted at big cos who have no idea what it is.
这本书能极大帮助你弄明白自己是真能干成，还是只是在自欺欺人：《Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation》，作者是 Nathan Furr 和 Paul Ahlstrom。它基本上就是一本针对你当下纠结问题的绝佳入门读物。哪怕……我都愿意买。
This book is going to help you a lot with establishing whether you really can do it or maybe only have been fooling yourself: Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation, Nathan Furr & Paul Ahlstrom It's basically a unique primer on the exact topic you've been struggling with. I would buy it even…
深有同感。如果你是个创业者且还没读过《Nail It then Scale It》，赶紧去读。真的，别犹豫。很少有书能让我毫不犹豫地力荐，尤其是商业类的，但这本书是我一次又一次觉得最有价值的一本。当你读完它之后，再翻回去……
Echoing what I have learned myself. If you are an entrepreneur and you haven't read "Nail It then Scale It", do so now. No, really. There are few books I solidly recommend, particularly for business, but this book is the one I have found most valuable time and time again. When you finish reading it, go back…
《Nail It Then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation》，Nathan Furr 和 Paul Ahlstrom 著
Nail It Then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation Book by Nathan Furr and Paul Ahlstrom
……(WWW)、“SEO 元素周期表”、Google Webmaster / Search Console（不管它当时叫啥）。商业模式画布（Business Model Canvas）。客户开发（营销材料要说客户自己的语言）。Nathan Furr 的《Nail It then Scale It》。海盗指标（Pirate metrics），AIDA 模型。客户体验，尤其是客户旅程（Customer Journey）和接触点。2010年代末：特性/优势/利益（FAB）。定位与确立自身的重要性……
…(WWW), "The SEO Periodic Table", Google Webmaster / Search Console (or whatever it was called). Business Model Canvas. Customer Development (marketing materials speak in the customers' own language). Book "Nail It then Scale It" by Nathan Furr. Pirate metrics, AIDA. Customer Experience, and in particular Customer Journey and touchpoints. Late 2010s: Features/Advantages/Benefits (FAB). Importance of positioning & declaring your…
> 如果这就是你要找的，我们推荐 Eric Ries 的《精益创业》（The Lean Startup），在我们看来这是必读书目。我觉得有更好的书。我刚读完《Nail It Then Scale It》，基本比 Ries 的书好得多。Steve Blank 的新书也不错，另外我认识的其他人也强烈推荐《Running Lean》。Ries 的书太泛泛了，看完之后你根本不知道……
> If that’s what you’re looking for, we recommend Eric Ries’ The Lean Startup, a must-read in our opinion. There are better books, I think. I've just read Nail It Then Scale It, which is mostly better than Ries' book. Steve Blank's new book also comes to mind, and Running Lean also comes highly recommended from others I know. Ries' book is too generic and leaves you without…