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Letting go of the words
Janice Redish · 初版 2007 年
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“学习如何通过你的网站或App展开出色的对话。在满足网站访客需求的同时实现你的商业目标。向大师Ginny Redish学习如何创作有用且易用的内容。Ginny通俗易懂的写作风格将教会你如何规划、组织、撰写、设计和测试你的内容”——
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Letting go of the words
Janice Redish · 初版 2007 年
“学习如何通过你的网站或App展开出色的对话。在满足网站访客需求的同时实现你的商业目标。向大师Ginny Redish学习如何创作有用且易用的内容。Ginny通俗易懂的写作风格将教会你如何规划、组织、撰写、设计和测试你的内容”——
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……归根结底全在一个词：易用性（usability）。再漂亮的 UI 设计，要是不可用也得完蛋；而设计奇丑但契合需求的网站反而能活得风生水起。哎扯远了……推荐两本书：* 贾妮斯·雷迪什的《Web内容写作简明指南》（Letting Go of the Words: Writing Web Content that Works）——神书。它表面上不是讲设计/排版的，但其实处处都是，懂了吧？* 史蒂夫·克鲁格的《点石成金：访客至上的网页设计秘笈》（Don't Make Me Think）
…all boils down to one thing: usability. Gorgeous designs fail if they aren't usable and crappy designed sites who fit a need thrive. Now I'm just rambling... Here's a couple of book recomendations: * "Letting Go of the Words: Writing Web Content that Works" by Janie Redish - fantastic book. It isn't about design/layout per se but it is, see? * "Don't Make Me Think: A Common Sense Approach to Web Usability" by Steve Krug
贾妮斯·“吉妮”·雷迪什写的《Web内容写作简明指南》https://www.amazon.com/Letting-Go-Words-Interactive-Technolo... 里面全都是经得起时间考验的实操指南。这本书本身就是它所推崇理念的最好范例。言简意赅……
Letting Go of the Words by Janice "Ginny" Reddish https://www.amazon.com/Letting-Go-Words-Interactive-Technolo... It is practical guidance that is durable over time. The book is exemplary of the advice on the pages. Plain…
……能打一剂鸡血，也提到了别人用过的一些有趣个人策略，但缺乏实用战术或能直接落地的宏观策略。没在这份书单里、但我极力推荐的是《Web内容写作简明指南：如何撰写行之有效的网站内容》——想让网站文案真正被人阅读并记住，这本书绝对是红宝书级别。
…boost of motivation and some interesting individual strategies that people used, but light on useful tactics or broad strategies that you can action. Not on the list, but I really highly recommend, is "Letting Go of the Words: Writing Web Content that Works" - an absolute bible for how to get your words on a website to be read and remembered.
……他以非常幽默的方式分享了自己的失败与成功。真是一本非常接地气、让人大开眼界的好书。http://www.amazon.com/dp/1461120705 其他方面：我正在读《精益创业》，之前读过《让创意更有黏性》《Web内容写作简明指南》《Ignore Everybody》《SPIN销售巨人》等等一大堆。都是好书，但上面提到的三本对我各方面影响最大。
…He shares his failures and successes in a humerous way. It's a real down-to-earth, eye opening book. http://www.amazon.com/dp/1461120705 OTHER I'm reading Lean Startup, and have read Made to Stick, Letting go of the words, Ignore Everybody, Spin Selling, and tons more. All good books, but the 3 above were the biggest impact for me on all levels.
……要是想找真正好用/有价值的书，我建议多关注一下 UI/UX 以及技术写作（technical writing）领域——我个人的几本推荐：*《点石成金》（UI/UX）*《好表单设计指南》（Forms That Work，UI/UX）*《Web内容写作简明指南》（界面文案 / UI/UX）*《Developing Quality Technical Information: A Handbook for Writers and Editors》（技术写作）
…good/useful/worthwhile books to read, I would suggest considering UI/UX as well as technical writing topics - a couple personal recommendations: * Don't Make Me Think! (UI/UX) * Forms That Work (UI/UX) * Letting Go of the Words (interface writing / UI/UX) * Developing Quality Technical Information: A Handbook for Writers and Editors (technical writing)
这几本怎么样：《Web内容写作简明指南：如何撰写行之有效的网站内容》：http://tinyurl.com/3ftxva 《创业者在创业》：http://tinyurl.com/4cytwa（链接都是亚马逊的）
How about these: Letting Go of the Words: Writing Web Content that Works: http://tinyurl.com/3ftxva Founders at Work:http://tinyurl.com/4cytwa (links are to amazon.com)