游戏化设计
Gamification by design
Gabe Zichermann · 初版 2011 年
2位读者提及
2次提及
“Foursquare、Zynga、Nike+ 和 Groupon 有什么共同点？这些品牌以及许多其他品牌都利用 gamification 为客户提供具有高粘性、病毒式传播和强参与感的体验。本书提供了将游戏机制整合进任何面向消费者的网站或移动 App 所需的设计策略与战术。你将学习如何运用核心游戏概念、设计模式以及有价值的代码示例，打造一个有趣且引人入胜的社交环境”——封四。
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嗨，关于这个话题有一本书：Zichermann 和 Cunnigham 写的《Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps》，O'Reilly 2011年8月出版的。亚马逊上的简介提到了案例研究。我还没读过这本书，我……
Hi, there is a book on this topic: "Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps", written by Zichermann and Cunnigham, from O'Reilly, August 2011. The description on amazon mentiones case studies. I haven't read this book, I have…
……这确实重要，但我拿什么来做 benchmark 呢？完成所需的时间？时间、复杂度、稀缺性以及各种 xyz 的混合？那些可能的 xyz 又是什么，我又该按什么比例去组合它们？——相关的书有 Gabe Zichermann（最坚定的支持者）写的《Gamification by Design》、Jane McGonigal 的《Reality is Broken》，还有《Flow》、《Drive》等等。这些书看起来都太偏理论了，当我真正坐下来想做点东西时，我根本没法把……
…Surely this matters, but what do i benchmark those to? Time it takes to complete? Mix of time, complexitity, scarcity, x y z? What are possible x y z, and in what proportions do i mix them? - books are "Gamification by Design" by Gabe Zichermann (biggest proponent), "Reality is Broken" by Jane McGonigal, Also "Flow", "Drive" and a couple more. All of those seem too theoretical, and when i sit to create something, i cant put…