相信我，我在撒谎
Trust Me, I'm Lying
Ryan Holiday · 初版 2012 年
68人推荐
92位读者提及
133次提及
为什么值得读
- 揭露操纵媒体获取公关的手法
- 解释离奇虚假言论的传播机制
- 解析博主靠制造错误双重获利
这一切你都屡见不鲜：一条恶意网络谣言让一家公司损失数百万；一场政治闹剧打破了全国新闻报道周期的节奏并毁掉了一名候选人；某种产品或某位名人从默默无闻一跃成为全网爆红的热点。而你不知道的是，有人正是这一切的幕后推手。通常，就是像我这样的人。我是一名媒体操纵者。在一个博客主导并扭曲新闻的世界里，我的工作就是尽可能去控制博客。在当今的文化中……1）像 Gawker、Buzzfeed 和 The Huffington Post 这样的博客主导着媒体议程。2）博主们沦为金钱的奴隶
Hacker News 上怎么说
正在加载完整评论……
……见得越多，你反而越觉得那些荒谬的言论合情合理。即使你知道之前看到的那些全是错的。想要深入了解背后的底层问题，我强烈推荐《Trust Me, I'm Lying》。
…been exposed to, the more reasonable you find outrageous claims. Even if you know that the ones that you have seen were all wrong. For an in depth treatment of the underlying issues, I highly recommend Trust Me, I'm Lying.
……新闻，比如癌症研究取得重大突破，传播得会更疯。但可惜这种好事比起有人说了蠢话被痛批，发生得要少得多。Ryan Holiday 的书《Trust Me, I'm Lying》也着实让我大开眼界，看清了这套东西到底是怎么运作的。
…news, like a huge leap forward in cancer research, is even more viral. But unfortunately those happen much more rarely up than someone saying something stupid and getting lambasted. Ryan Holiday's book "Trust me I'm lying" also really opened my eyes to how a lot of this stuff works.
……时不时会这样。Howard Roark 是我最喜欢的角色之一，我一直渴望能更像他。可惜到目前为止，我觉得自己更像 Gail Wynand。http://en.wikipedia.org/wiki/The_Fountainhead 《Trust Me, I'm Lying》- Ryan Holiday。一个人如何通过操纵各种媒体渠道为客户获取免费 PR。其中一些手段可能看起来（而且很可能确实）不够光彩，甚至可以说是完全不道德的。……
…now and again. Howard Roark is one of my favorite characters and I aspire to be more like him. Unfortunately, to date, I think I'm closer to Gail Wynand. http://en.wikipedia.org/wiki/The_Fountainhead Trust Me, I'm Lying - Ryan Holiday. How one man manipulated a variety of media outlets to gain free PR for his clients. Some of these tactics may seem (and probably are) underhanded, perhaps even downright unethical.…
如果你对这类事情感兴趣，我读过 Ryan Holiday 写的《Trust Me I'm Lying》，感觉挺不错的。
If you're into this kind of thing, I enjoyed reading "Trust Me I'm Lying" by Ryan Holiday.
Ryan Holiday 在他的书《Trust Me I'm Lying: Confessions of A Media Manipulator》中专门用了一整章（第 12 章）来讨论这个问题。他的观点是，犯错对博主来说实际上会带来正面效益，因为这能让他们靠同一个故事赚两次钱。首先，他们发布……
Ryan Holiday has an entire chapter (Chapter 12) on it in his book, Trust Me I'm Lying: Confessions of A Media Manipulator. His point is that being wrong can actually have positive consequences for a blogger, since it allows them to get paid twice for the same story. First, they publish…
……人们看到标题后会点进去看，并且被激怒到忍不住去转发。值得注意的是，这并不是记者的错，而是整个体系的运作方式就是这样。你应该读读 Ryan Holiday 的《Trust Me, I'm Lying: Confessions of a Media Manipulator》，看看整个体系有多脆弱。正因为它的脆弱，它还极容易被操纵。如果你想获取靠谱的信息，要么……
…that people would read it after seeing the headline, and get agitated enough to share it. Remark that this is not the fault of the journalists, but just how that whole system works. You should read "Trust Me, I'm Lying: Confessions of a Media Manipulator" by Ryan Holiday, and see how fragile that whole system is. And because of its fragility, can be easily manipulated on top of it. If you want to get informed, either…