摇摆
Sway
Ori Brafman · 初版 2008 年
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为什么当我们感到身处险境时反而更容易坠入爱河？为什么一名经验丰富的飞行员会无视他的专业训练和航空业准则，从而酿成了史上伤亡最为惨重的空难？这本书将带你探寻其中的答案。
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Sway
Ori Brafman · 初版 2008 年
为什么当我们感到身处险境时反而更容易坠入爱河？为什么一名经验丰富的飞行员会无视他的专业训练和航空业准则，从而酿成了史上伤亡最为惨重的空难？这本书将带你探寻其中的答案。
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另一本不错的行为经济学好书：Ori Brafman 和 Rom Brafman 写的《摇摆：非理性行为的不可抗拒之力》（Sway: The Irresistible Pull of Irrational Behavior），我觉得它比《怪诞行为学》（Predictably Irrational）好看多了。
Another good Behavioral Economics book: Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman and Rom Brafman I liked it a lot better than Predictably Irrational.
F-35 算不算是“承诺泥潭”（The Swamp of Commitment）的一个典型例子？[0] * [0] http://www.amazon.com/Sway-Irresistible-Pull-Irrational-Beha...
Would the F-35 be a good example of The Swamp of Commitment? [0] * [0] http://www.amazon.com/Sway-Irresistible-Pull-Irrational-Beha...
……http://www.amazon.com/Why-Smart-People-Can-Stupid/dp/0300101... http://www.amazon.com/Blunder-Smart-People-Make-Decisions/dp... http://www.amazon.com/Why-We-Make-Mistakes-Without/dp/076792... http://www.amazon.com/Sway-Irresistible-Pull-Irrational-Beha... http://www.amazon.com/Predictably-Irrational-Revised-Expande... 我们在 HN 上对此唯一能做的，就是认真对待别人的评论，并试着审视我们自己……
…http://www.amazon.com/Why-Smart-People-Can-Stupid/dp/0300101... http://www.amazon.com/Blunder-Smart-People-Make-Decisions/dp... http://www.amazon.com/Why-We-Make-Mistakes-Without/dp/076792... http://www.amazon.com/Sway-Irresistible-Pull-Irrational-Beha... http://www.amazon.com/Predictably-Irrational-Revised-Expande... All we can do about that here on HN is take other people's comments seriously and try to see ourselves…
不过这引出了我读过的另一本书里的一个有趣观点，Ori Brafman 的《摇摆》（Sway）。里面有一章叫《薪酬与可卡因》（Compensation and Cocaine），讲了一些关于金钱介入时大脑反应的研究。基本上，一旦涉及金钱，大脑的某个区域就会被激活……
This brings up an interesting point though from another book I read "Sway" from Ori Brafman. There's a chapter called Compensation and Cocaine, and they talk about some research done on the brain when money is involved. And basically, a part of your brain turns on when money…