体验经济
The experience economy
B. Joseph Pine II · 初版 1999 年
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“在The Experience Economy中，Pine与Gilmore探讨了成功的企业如何——以商品为道具、以服务为舞台——创造出能够以深具个人色彩的方式吸引顾客的体验。为什么一杯咖啡在时尚咖啡馆的价格要高于街角餐馆或在家自酿？正是这种体验对个人所具有的价值，决定了所提供产品及企业工作的价值。从在线社区到机场停车，作者引用了丰富多样的案例，展现了正在创造引人入胜体验的企业
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收门票？实体零售店越来越干不过线上服务了，所以实体店可能不得不把重心放在“泡书店”的体验上。想了解更多这个思路，推荐读读《体验经济》（The Experience Economy）。（除了前两三章别的都可以跳过。后面内容越来越啰嗦，结尾还有点神神叨叨的。）http://www.amazon.com/Experience-Economy-Theater-Every-Busin...
Admission fees? Retail stores are increasingly losing to online services, so the brick-and-mortars might have to focus on the experience of being in a bookstore. For more on this idea, The Experience Economy is a good read. (Skip everything but the first 2-3 chapters. After that, it gets redundant and a little weird at the end.) http://www.amazon.com/Experience-Economy-Theater-Every-Busin...
确实，这里缺少了背景信息。我的毕业论文就是做这个方向的。Pine 和 Gilmore 写的《体验经济》（The Experience Economy）是一本绝佳的入门书，大家普遍认为它就是把体验作为产品销售这一概念的源头：http://www.amazon.com/The-Experience-Economy-Theater-Busines... 几个有意思的……
Agreed, it's missing context. My graduation thesis was around this subject. The book "The Experience Economy" by Pine & Gilmore is a great start and generally regarded as the origin for the idea of experiences as products: http://www.amazon.com/The-Experience-Economy-Theater-Busines... A couple interesting…
推荐看看 B. Joseph Pine II 和 James H. Gilmore 发表在《哈佛商业评论》1998年7-8月刊上的《欢迎来到体验经济》（Welcome to the experience economy）。
I recommend checking "Welcome to the experience economy", from B. Joseph Pine II and James H. Gilmore in Harvard Business Review July-August 98.
值得一读：《体验经济》（The Experience Economy）http://www.amazon.com/Experience-Economy-Theater-Every-Busin... 在线阅读：http://books.google.com/books?hl=en&lr=&id=5hs-tyRrS... 后面几章跳过就行。作者个人的（宗教）信仰……
Worth a read: The Experience Economy http://www.amazon.com/Experience-Economy-Theater-Every-Busin... Read online: http://books.google.com/books?hl=en&lr=&id=5hs-tyRrS... Skip the last few chapters. The author's personal (religious) beliefs…
推荐几本可以作为背景补充的书怎么样：Gertner 写的《灵感工厂》、Barabasi 写的《链接》、Gribbin 写的《深奥的简洁》、Talib 写的《黑天鹅》、Gleick 写的《混沌》、Gilmore & Pine 写的《体验经济》
How about some context books: “The Idea Factory” by Gertner “Linked” by Barabasi “Deep Simplicity” by Gribbin “The Black Swan” by Talib “Chaos” by Gleick “The Experience Economy” by Gilmore & Pine
http://www.amazon.com/The-Experience-Economy-Theater-Busines...
http://www.amazon.com/The-Experience-Economy-Theater-Busines...