苹果内幕
Inside Apple
Adam Lashinsky · 初版 2012 年
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基于大量访谈，本书提供了独家一手内幕，揭示了Apple如何通过保密机制、问责制以及独特的管理结构，确保这家全球市值最高、营收逾千亿美元且拥有五万多名员工的上市公司依然能够如初创企业般灵活敏捷。通过揭露被Apple新任CEO Tim Cook称为“我们的魔法”的核心机制，Lashinsky展示了Apple的成功如何颠覆了当今顶尖商学院所教授的诸多通用管理学概念。正如一位顶尖商学院教授所言：“Apple就像一只大黄蜂。它
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我最近在读 Adam Lashinsky 的《苹果内幕》（Inside Apple），虽然我早就知道苹果很封闭守秘、充满乔布斯色彩且高压紧绷，但我从来不知道竟到了这种地步。如果你想多了解一下打破常规极限的事，去读读《苹果内幕》吧。
I'm currently reading "Inside Apple" by Adam Lashinsky and even though I knew Apple was secretive and Jobsian and intense, I never knew the extent of it. If you want to read more about pushing boundaries, read Inside Apple.
我读过的所有报道，包括 Isaacson 的传记和 Lashinsky 的《苹果内幕》，都表明最初的计划是根本不给 iPhone 提供 SDK，原因是担心安全问题以及烂 app 会“毁掉”用户体验。直到发布之后，乔布斯才改变了主意……
Every piece of reporting I've read, including books like Isaacson's bio and Lashinsky's Inside Apple, shows that the initial plan was to not have an SDK for the iPhone, because of fears about security and terrible apps "ruining" the experience. It was only after it launched that Jobs reversed himself…
……无视用户反馈和媒体批评，这甚至能追溯到最早的 Macintosh。他们并不认为自己的职责是满足大众的需求，而是给大众他们‘应该’想要的东西。https://www.amazon.com/Inside-Apple-Americas-Admired-Secreti... 这种理念是苹果最大的财富之一。当初那些人说电脑必须配串口和软驱，苹果没理他们，事实证明苹果是对的。他们做对了……
…ignoring user feedback and media criticism, going back to the original Macintosh. They don't think that their role is to provide people with what they want, but what they should want. https://www.amazon.com/Inside-Apple-Americas-Admired-Secreti... That approach is one of Apple's greatest assets. They were right to ignore the people who said that a computer needed serial ports and a floppy disk drive. They were right…
……且最神秘的公司之一。基于对这家科技巨头的内部流程、领导力模式以及产品打造方式的研究，Lashinsky 在他的新书《苹果内幕：美国最受推崇——也是最神秘——的公司究竟如何运转》中分享了诸多洞见与惊喜。库克就是当年乔布斯请来的供应链大师，负责把苹果的供应链模式改造成戴尔那种模式。有了这层背景，也就不奇怪……
…and secretive companies. Based on his research into the technology giant's internal processes and approaches to leadership and building products, Lashinsky offers insights and surprises from his book, Inside Apple: How America's Most Admired--and Secretive--Company Really Works." Cook was the supply chain guru Jobs employed to turn Apple's supply chain model into one like Dell's. No surprise with this knowledge…