那是鲍勃·卢茨写的。我刚在重读他的书《汽车人与算盘狂》（Car Guys vs. Bean Counters）。看他怎么思考汽车这件事太有意思了。他写道，在汽车市场上，根本没有任何一个细分领域是现有产品搞不定的。所以关键全在于如何赢得客户的向往，并且……
That's Bob Lutz writing. I was just re-reading his book, "Car Guys vs. Bean Counters". It's fascinating to read how he thinks about cars. He writes that there is no part of the car market where an existing product can't do the job. So it's all about going for customer desirability, and…
Today, of course, the NUMMI plant belongs to Tesla. For a good book on the subject, see "Car Guys vs. Bean Counters", by GM's Bob Lutz. He was the one who insisted that GM improve their sheet metal fit and paint quality. Neither was really that hard, but GM hadn't focused on perceived quality. Lutz points out that…
…we know what to do with, the problem is hiding it. Compare, for example, an 80's boom box.[1] There, complexity was a status symbol. There's still some of that in automotive interiors. Read Lutz's "Car Guys vs. Bean Counters" book for a sense of how that industry thinks. What sells cars is quite different from what makes cars work well. It's useful for engineers to have some sense of design. And vice versa. When you're in…
"GM doesn't have anyone whose job it is to subordinate all business functions to UX." They've had such people. Read "Car Guys vs. Bean Counters" by Bob Lutz.
鲍勃·卢茨的《汽车人与算盘狂：拯救美国商业之魂的决战》（Car Guys vs. Bean Counters: The Battle For the Soul of American Business）[1]把这段故事讲得极好，从卢茨的视角展现了如何努力将通用汽车从大群 MBA 的魔爪中挽救出来。里面写得相当……
"Car Guys vs. Bean Counters: The Battle For the Soul of American Business"[1] by Bob Lutz tells this story really well, from Lutz' vantage point trying to salvage General Motors from the clutches of an army of MBAs. There's a decent…
As Lutz says in his book "Car guys vs. bean counters", that was done to make the Leaf battery last longer. The car industry knows that 80% of trips are under 40 miles, so most of the time, that's enough range. Longer, and they cut in the gasoline engine,…
那是鲍勃·卢茨写的。我刚在重读他的书《汽车人与算盘狂》（Car Guys vs. Bean Counters）。看他怎么思考汽车这件事太有意思了。他写道，在汽车市场上，根本没有任何一个细分领域是现有产品搞不定的。所以关键全在于如何赢得客户的向往，并且……
That's Bob Lutz writing. I was just re-reading his book, "Car Guys vs. Bean Counters". It's fascinating to read how he thinks about cars. He writes that there is no part of the car market where an existing product can't do the job. So it's all about going for customer desirability, and…
如今 NUMMI 工厂当然归特斯拉了。关于这个话题的好书，可以看看通用汽车鲍勃·卢茨写的《汽车人与算盘狂》。正是他坚持要求通用汽车改善钣金贴合度和车漆工艺。这两项其实都没那么难，但通用之前根本没把心思放在感官品质（perceived quality）上。卢茨指出……
Today, of course, the NUMMI plant belongs to Tesla. For a good book on the subject, see "Car Guys vs. Bean Counters", by GM's Bob Lutz. He was the one who insisted that GM improve their sheet metal fit and paint quality. Neither was really that hard, but GM hadn't focused on perceived quality. Lutz points out that…
……我们知道怎么去处理，问题在于怎么把它藏起来。对比一下 80 年代的手提音响（boom box）[1]。在那个时候，复杂是一种身份象征。在汽车内饰里至今还残留着这种影子。读读卢茨的《汽车人与算盘狂》，了解一下这个行业是怎么想的。能把车卖出去的因素，跟能让车运转良好的因素大相径庭。工程师懂点设计是很有用的。反之亦然。当你在……
…we know what to do with, the problem is hiding it. Compare, for example, an 80's boom box.[1] There, complexity was a status symbol. There's still some of that in automotive interiors. Read Lutz's "Car Guys vs. Bean Counters" book for a sense of how that industry thinks. What sells cars is quite different from what makes cars work well. It's useful for engineers to have some sense of design. And vice versa. When you're in…
“通用汽车没有任何人的工作是‘让所有业务职能都服从于用户体验（UX）’。”他们以前有过这样的人。去读读鲍勃·卢茨的《汽车人与算盘狂》吧。
"GM doesn't have anyone whose job it is to subordinate all business functions to UX." They've had such people. Read "Car Guys vs. Bean Counters" by Bob Lutz.
鲍勃·卢茨的《汽车人与算盘狂：拯救美国商业之魂的决战》（Car Guys vs. Bean Counters: The Battle For the Soul of American Business）[1]把这段故事讲得极好，从卢茨的视角展现了如何努力将通用汽车从大群 MBA 的魔爪中挽救出来。里面写得相当……
"Car Guys vs. Bean Counters: The Battle For the Soul of American Business"[1] by Bob Lutz tells this story really well, from Lutz' vantage point trying to salvage General Motors from the clutches of an army of MBAs. There's a decent…
正如卢茨在他的书《汽车人与算盘狂》里所说，那么做是为了延长聆风（Leaf）的电池寿命。汽车行业心知肚明，80% 的行程都在 40 英里以内，所以绝大多数时候这续航足够了。路程再长，汽油发动机就会介入……
As Lutz says in his book "Car guys vs. bean counters", that was done to make the Leaf battery last longer. The car industry knows that 80% of trips are under 40 miles, so most of the time, that's enough range. Longer, and they cut in the gasoline engine,…