美国偶像
American icon
Bryce G. Hoffman · 初版 2012 年
5人推荐
7位读者提及
8次提及
2008年底，Ford Motor Company 距离现金流断裂仅剩数月时间。随着汽车工业滑向崩溃边缘，国会向底特律三大汽车制造商提供了 bailout。General Motors 和 Chrysler 抓住了这根救命稻草，但 Ford 决定展开自救。在曾拯救 Boeing 的魅力型 CEO Alan Mulally 的领导下，Ford 制定了一项大胆计划，旨在统一其四分五裂的全球业务、改造平庸的产品线，并克服内讧、暗算和推诿的不良文化。这是一次非同寻常的冒险，但却是唯一……
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> 在我看来，他对公司来说利大于弊这种观点是有充分依据的。在底特律新闻记者布莱斯·霍夫曼（Bryce Hoffman）写的《美国偶像》（American Icon）一书中，他记录了整个时期。穆拉利完成了最艰巨的挑战之一，打了一场不折不扣的翻身仗。他们当时的企业文化满脑子都是……
> In my opinion he was a net positive for the company That opinion is well founded. In the book American Icon by Bryce Hoffman (Detroit News journalist) he chronicles that entire time period. Mulally pulled off one of the greatest challenges, a bonafide turn around. They had a company culture that was all about…
企业文化绝对是可以改变的，要么靠少数几个干劲十足的队友，要么靠一个给力的领导者。关于后一种方式的范例，可以读读这本书：布莱斯·G·霍夫曼写的《美国偶像：艾伦·穆拉利与拯救福特汽车的战役》（American Icon: Alan Mulally and the Fight to Save Ford Motor Company）。
Company culture can definitely be changed, either by a handful of motivated team mates or by one effective leader. For an example of the latter approach, read this book: "American Icon: Alan Mulally and the Fight to Save Ford Motor Company" by Bryce G. Hoffman.
……这家伙，他描述的那些归一化变革向量很难让人不赞同。不过这些向量的量级就有很大争议空间了。很多值得思考、赞同和反对的地方。布莱斯·G·霍夫曼的《美国偶像》——一本讲福特如何应对2008年危机的书。在我看来书里有些辞藻过于华丽、把这群人神化过头了，但依然是一本关于领导力和解决问题的绝佳好书。《熄灯》（Lights Out）——一本……
…guy, and it's hard to disagree with the normalized vectors of change he is describing. The magnitude of these vectors however are up for much debate. Lots to think on, agree with, and disagree with. American Icon by Bryce G. Hoffman - a book on Ford's handling of the 2008 crisis. It's got some flowery parts that idolize these men too much IMO but a great book on leadership and problem solving. Lights Out - a…
我推荐所有人都读读《美国偶像》这本书，讲的是福特在2000年代浴火重生的故事。属于那种很厚的大部头，但非常值得一读。看到他们现在陷入困境挺让人难过的，因为他们的汽车产品线一直以来都相当惊艳……
I would recommend anyone read the book American Icon, which is about Ford's rise from the ashes in the 2000s. It's one of those thick reads, but well worth it. It's sad to see them struggling, because their car lineup has been absolutely brilliant for…
相关阅读还有 Cringely 长期撰写的关于 IBM 的文章，博客：https://www.cringely.com/tag/ibm/ 《The Decline and Fall of IBM》https://www.amazon.com/Decline-Fall-IBM-American-Icon/dp/099...
Related reading is Cringely’s long history of writing about IBM Blog: https://www.cringely.com/tag/ibm/ The Decline and Fall of IBM https://www.amazon.com/Decline-Fall-IBM-American-Icon/dp/099...
我刚读完布莱斯·霍夫曼写的《美国偶像》。福特在很久之前就意识到需要变革了；大概在2001年左右（差不多就是鲍勃·卢茨向通用汽车大声疾呼的同一时期）。比尔·福特和马克·菲尔兹当时就已经打算做很多……
I just finished reading American Icon by Bryce Hoffman. Ford realized they needed to change long before this; around 2001 (around the same time that Bob Lutz was preaching to GM). Bill Ford and Mark Fields were already planning to do many…