好战略，坏战略
Good Strategy, Bad Strategy
Richard P. Rumelt · 初版 2011 年
37人推荐
46位读者提及
55次提及
为什么值得读
- 清晰准确界定什么是战略以及什么不是战略
- 识别并破除企业中常见的空洞口号与废话
- 给出围绕特定目标设计具体行动的可行建议
作者深入探讨了好战略（对当前局势或问题的简洁描述，随后提出行动指引，通过利用优势、不暴露劣势并集中资源来解决问题或利用局势，从而成功破局）与坏战略（并非“没有战略”或“不起作用的战略”，而是脱离重点、不加聚焦、毫无实现路径甚至缺乏现状分析的愿望与目标罗列，通篇充斥着空洞浮夸的语言与崇高的宏愿）的核心概念……
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我读过关于战略的书里，最棒的一本绝对是理查德·鲁梅尔特的《好战略，坏战略》（Good Strategy, Bad Strategy）：http://goodbadstrategy.com/ 强烈推荐。逻辑清晰、见解深刻，把什么是战略、什么不是战略（大部分同类书都没讲明白）以及如何去构思战略给讲透了……
The best book bar none that I've read about strategy is "Good Strategy, Bad Strategy" by Richard Rumelt: http://goodbadstrategy.com/ I highly recommend it. It's clear, intelligent, properly defines what strategy is (which most other books fail to do) and isn't, and how to go about designing…
如果有人想深入了解战略，我强烈推荐理查德·鲁梅尔特的书《好战略，坏战略》（Good Strategy, Bad Strategy）。这个链接有很好的内容摘要：https://www.mckinsey.com/business-functions/strategy-and-cor... 我经常看到“战略”这个词被大家挂在嘴边滥用，通常指的不过是些毫无意义的公司大话……
For anyone interested in learning more about strategy, I highly recommend Richard Rumelt’s book “Good strategy, bad strategy”. This link provides a good summary of the book: https://www.mckinsey.com/business-functions/strategy-and-cor... I often see the word “Strategy” thrown around, often referring to meaningless corporate…
作为一个主要单打独斗的独立创业者/咨询顾问，我挺成功地把业务重心转向了“战略咨询”这一端。这多亏了作者 R. 鲁梅尔特（《好战略，坏战略》）以及前 FB 产品副总裁 J. 赵（《如何具备战略思维》）带来的绝佳视角和实操建议，精炼下来就是：战略是一套旨在实现特定目标的连贯行动。……
As a mostly-solo entrepreneur / consultant, I've had some success in shifting professional engagements toward the "strategic consulting" end of the spectrum. I credit author R. Rumelt ("Good Strategy, Bad Strategy"), and FB VP Product J. Zhao ("How to be Strategic") for excellent perspective and actionable advice, which distills down to: A strategy is a set of actions designed to achieve a particular objective.…
关于这个话题我听过最好的演讲之一，是《好战略，坏战略》的作者理查德·鲁梅尔特讲的：https://youtu.be/UZrTl16hZdk
One of the best talks on the subject I've heard by Richard Rumelt author of "Good Strategy Bad Strategy" https://youtu.be/UZrTl16hZdk
我觉得《好战略，坏战略》这本书跟你说的挺吻合的。* 讲清楚了什么是战略，什么不是战略 * 教你如何辨别你手里的是真正的战略，还是一堆空话或者翻来覆去说……
I found the book “Good Strategy, Bad Strategy” was pretty close to what you are talking about. * Good definitions of what is or is not a strategy * How to identify whether you have an actual strategy or just some empty words or a repetition of…
这里是一个转型成工程管理者的工程师。《好战略，坏战略》（Good Strategy / Bad Strategy），理查德·鲁梅尔特著——一本极棒的战略书，深入浅出地讲了如何构建合理的战略，以及如何识别坏战略的迹象。书中还深度剖析了英伟达（NVIDIA）在……时期的崛起。
Engineer turned engineering leader here. "Good Strategy / Bad Strategy" by Richard Rumelt - An awesome book on strategy, which explains very plainly how to construct a reasonable strategy, and see signs of bad strategy. It (among other things) dissects NVIDIA's rise in the…