《一切都显而易见》封面

一切都显而易见

Everything is obvious

Duncan J. Watts · 初版 2011 年

11人推荐
18位读者提及
21次提及

为什么值得读

  • 深入探讨人们在面对事实呈现时的真实行为
  • 结合大量学术研究与生动案例展开论证
  • 揭示自以为显而易见背后的认知盲区

探讨了常识概念在日益复杂的世界中为何显得捉襟见肘,并融合多学科视角,对流行现象、经济学以及自我欺骗等主题的根源进行了深刻剖析。

Hacker News 上怎么说

  • 马尔科姆·格拉德威尔在书里推广的“引爆点”理论,已被目前在雅虎的网络科学研究员 Duncan Watts 证明过于简单且存在缺陷。他的书《Everything is Obvious - Once You Know the Answer》打破了这个普遍的误区。他在书里描述了大量的研究、模拟和真实实验,表明事物病毒式传播的速度跟它从哪里发源其实关系不大……

    The "tipping point" theory popularized by Malcolm Gladwell's book was proven to be too simplistic and flawed by Duncan Watts, a network researcher currently at Yahoo. His book "Everything is Obvious - Once You Know the Answer" debunks this popular misconception. He describes many studies, simulations and actual experiments that show that how fast something spreads virally has less to do with where…

  • Duncan Watts 写过一本书叫《Everything Is Obvious: Once You Know the Answer》,非常棒也很有趣的一本书。http://www.amazon.com/Everything-Is-Obvious-Once-Answer/dp/0...

    Duncan Watts has a book titled Everything Is Obvious: Once You Know the Answer Very good and interesting read. http://www.amazon.com/Everything-Is-Obvious-Once-Answer/dp/0...

  • Duncan J. Watts 的《Everything Is Obvious: *Once You Know the Answer》 Steven Johnson 的《Where Good Ideas Come From: The Natural History of Innovation》 Dan Ariely 的《The Upside of Irrationality》 《The Hidden Brain: How Our Unconscious…

    Everything Is Obvious: *Once You Know the Answer by Duncan J. Watts Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson The Upside of Irrationality by Dan Ariely The Hidden Brain: How Our Unconscious…

  • ……对这些话题感兴趣,想知道当事实以某种方式呈现时人们会作何反应,那就看看这本书吧。在我看来,这本书绝对值得一读。http://www.amazon.com/Everything-Is-Obvious-Common-Sense/dp/...

    …interested in these topic and how people behave when facts are presented in one way or another, take a look at this book. In my opinion, it's completely worth reading this book. http://www.amazon.com/Everything-Is-Obvious-Common-Sense/dp/...

  • 如果你喜欢这篇文章,我强烈推荐 Duncan Watts 的书《Everything is Obvious》[1]。基本上就是把这篇文章的核心论点扩展成了一整本书,里面有大量有趣的例子,以及从学术研究(Watts 自己的工作以及很多其他人的研究)中提炼出的教训。[1]:……

    For people who enjoyed this article, I highly recommend Duncan Watts' book "Everything is Obvious" [1]. Its basically the thesis of this article expanded out over the course of a book with a lot of interesting examples and lessons drawn from scholarship (both Watts' own work and many others). [1]:…

  • 你可能还会对 Duncan Watts 的《Everything is Obvious》感兴趣,这本书探讨了我们的一种倾向:把观察到的成功等同于某种技能。读起来挺不错的。

    You might also be interested in Duncan Watts' book "Everything is Obvious", which explores this tendency we have to assume that observed success equates to some skill. Its a nice read.

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