走进谷歌
In the plex
Steven Levy · 初版 2011 年
35人推荐
76位读者提及
100次提及
为什么值得读
- 揭秘谷歌搜索系统与广告架构的内部运作
- 详述收购YouTube背后的基础设施支持
- 澄清“不作恶”实为用户体验至上的理念
本书得到了包括联合创始人 Sergey Brin 和 Larry Page 在内的高管层的全力配合，由当代最优秀的科技作家之一倾力讲述，展现了 Google 这家我们时代最成功、最受瞩目的科技公司背后的内幕故事。历史上鲜有企业能像 Google 这样既取得空前成功又备受赞誉——它改变了互联网，并成为我们生活中不可或缺的一部分。Google 是如何做到的？资深科技记者 Steven Levy 获得了前所未有的深入探访权限，在这部揭秘之作中，他带领读者走进 Google……
Hacker News 上怎么说
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……卖广告的系统。事实上，那是公司里两个截然不同的部门。（如果你想了解更多关于 Google 内部运作的方式，我建议读读史蒂文·利维的书《In the Plex》）你没为某样东西付钱，并不意味着它就不是产品。如果搜索不好用，人们就会转向竞争对手。Google 就是这样一步步走到今天的，而 bing.com 也只是……
…systems that sell ads. In fact, those are two completely different divisions of the company. (If you would like to learn more about how Google works from the inside, I suggest reading Steven Levy's book "In the Plex") Just because you do not pay for something does not mean it is not a product. If search was not good, people would go to a competitor. This is how Google got to where it is today, and bing.com is just…
Google 收购 YouTube，史蒂文·利维的《In the Plex》深入详尽地描述了要是没有 Google 带给该平台的基础设施和广告技术，YouTube 根本无法在其爆发式增长中存活下来。
Google acquiring YouTube "In the Plex" by Steven Levy goes into great detail on how YouTube could not survive its growth without the infrastructure and ad technologies Google brought to the platform.
……沃兹过去和现在都如此谦逊，这让我深受触动，我也被他解决问题的方法所启发。6. 《重新定义公司》（埃里克·施密特、艾伦·伊格尔和乔纳森·罗森伯格）——读这本书前后非常适合读的一本好书：史蒂文·利维的《In the Plex》。毫无疑问，这是你在开始新事业时最重要、最有影响力的两本书。我是在琢磨筹划自己的创业项目、打算放弃那种“安全感”（幻觉……
…moved by how humble Woz was/is and I am inspired by his problem solving approach. 6. How Google Works (Eric Schmidt, Alan Eagle & Jonathan Rosenberg) - A very good book to read after/before this: "In the Plex" by Steven Levy. Hands down the two most important / influential books while you are starting something new. I read these while I was contemplating conceiving my startup and giving up the "safety" (illusion…
如果你喜欢这篇文章，你大概也会喜欢史蒂芬·利维的《In The Plex》这本书：http://www.amazon.com/Plex-Google-Thinks-Works-Shapes/dp/141...
If you like this article, you would probably enjoy Stephen Levy's book In The Plex: http://www.amazon.com/Plex-Google-Thinks-Works-Shapes/dp/141...
真正的问题在于人们并没有真正理解“不作恶”（Don't be evil）的语境。如果你读过史蒂文·利维的《In the Plex》，或者实际上任何一手记录，你就会意识到它的核心其实是始终把用户体验放在第一位。这和个人信息完全无关。据我所知，当“不作恶”……
The real problem is people don't really understand the context of "Don't be evil." If you read Steven Levy's In the Plex, or any first-hand account, really, you realize it's more about always thinking about the user experience first. It has nothing to do with personal information. As far as I know, when "Don't be evil"…
关于隐秘动机（把你留在他们的生态系统里）这点我很赞同。在史蒂文·利维那本极其出色的书《In The Plex》中，他谈到了 Google 开发浏览器、移动操作系统等的动机，本质上就是为了确保其他第三方（比如 Apple）不会把他们踢出局并削弱他们的搜索/广告……
Agreed regarding ulterior motives (keeping you in their ecosystem). In the excellent book "In The Plex" by Steven Levy, he talks about Google's motivation of essentially building a browser, mobile OS, etc just to ensure that some other party (like Apple) doesn't cut them out and reduce their search/ad…