Web 分析 2.0
Web analytics 2.0
Avinash Kaushik · 初版 2007 年
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12位读者提及
14次提及
为什么值得读
- 语言通俗易懂适合作为数据分析领域的入门读本
- 引导读者梳理数据模式以指导公司整体发展方向
- 结合细分分析与在线AB测试等实用手段指导实践
由深耕一线的实战专家撰写，这本循序渐进的指南将向您展示如何实施成功的 Web 分析策略。Web 分析专家 Avinash Kaushik 以其发人深省的风格破除普遍存在的迷思，引领您通过分析工作获取切实可行的洞见。了解如何超越点击流分析、为何定性数据应当成为您的关注重点，并掌握更多见解与技巧，助您在不牺牲公司底线利润的前提下树立以客户为中心的思维模式。注：CD-ROM/DVD 和其他补充材料不包含
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……在纽约干了4年“产品经理”，觉得有用的书真没几本。挑出这几本供参考：-《Getting Real》/《Rework》（37signals 出品）- 打造精益产品；-《Don't Make Me Think》- 可用性入门必读；-《Web Analytics 2.0》- 数据指标是你最好的朋友；-《Viral Loop》- 伟大公司以及它们是如何做到的；-《Delivering Happiness》- 最后50页对搭建公司“文化”来说简直绝了
…'product managing' for 4 years now in NYC and haven't found very many books useful. Here are a few: -Getting Real / Rework (37 signals) - Build a lean product -Don't Make Me Think - Usability 101 -Web Analytics 2.0 - Metrics are your best friend -Viral Loop - Great companies and how they did it -Delivering Happiness - Last 50 pages are phenomenal for building your company's "culture"
给你推荐两本好书：1. Avinash Kaushik 写的《Web Analytics 2.0》。他是 Google 的数据分析布道师（Analytics evangelist），他的书读起来非常轻松。从这本起步。他也有个博客：http://www.kaushik.net/avinash/ 。历史归档是一笔宝藏资源。……
There are two great books for you: 1. Web Analytics 2.0, by Avinash Kaushik. He's the Analytics evangelist at Google and his book is very easy to read. Start here. He also keeps a blog: http://www.kaushik.net/avinash/ . The archives are a gem of a resource.…
……工程师打造出能与你的分析引擎完美配合的出色测试工具，然后对数据进行细分并梳理出规律，从而决定公司的发展方向。（详见：http://www.kaushik.net/avinash/，去 Amazon 买一本《Web Analytics 2.0》了解更多信息）- 务必非常熟悉 A/B split testing 和其他形式的自动化在线测试。尽量也了解一下 adwords，这样你就能将目标受众引导至……
…engineers build great testing tools that work well w/ your analytics engine, then segment + comb the data for patterns that shape the direction of the company. (see: http://www.kaushik.net/avinash/ and buy "Web Analytics 2.0" from Amazon for more info) -Become very familiar with A/B split testing and other forms of automated online testing. Try to gain an understanding of adwords as well so you can send targetted users to…
Avinash Kaushik 的内容棒极了 - http://www.kaushik.net/avinash/ 而且他的书也相当赞——他写过《Web Analytics 2.0》和《Web Analytics: An Hour a Day》
Avinash Kaushik's stuff is great - http://www.kaushik.net/avinash/ And his books are also excellent - he's written "web analytics 2.0" and "web analytics - an hour a day"
- Odersky 写的《Programming in Scala》- Kimball 写的《The Data Warehouse》- Kaushik 写的《Web Analytics 2.0》- Danuloff 写的《Quality Score in High Resolution》
- Programming in Scala by Odersky - The Data Warehouse by Kimball - Web Analytics 2.0 by Kaushik - Quality Score in High Resolution by Danuloff
……当然，如果你真有雄心壮志，可以联系他以及业内的其他人，来找到一个利基市场。《Web Analytics: An Hour a Day》：http://www.amazon.com/Web-Analytics-Hour-Avinash-Kaushik/dp/... 《Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity》：http://www.amazon.com/Web-Analytics-2-0-Accountability-Centr...
…course, if you are really ambitious you could reach out to him and others in the industry to find out a niche. Web Analytics: An Hour a Day: http://www.amazon.com/Web-Analytics-Hour-Avinash-Kaushik/dp/... Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity: http://www.amazon.com/Web-Analytics-2-0-Accountability-Centr...