一路向前
Onward
Howard Schultz、Howard; Gordon, Joanne Schultz、Schultz, Howard, Gordon, Joanne、aa · 初版 1994 年
2人推荐
3位读者提及
4次提及
2008年，Starbucks 总裁兼董事会主席 Howard Schultz 做出了一个前所未有的决定：在卸任公司日常管理职务转任董事会主席八年后，重新出任 CEO。由于担心 Starbucks 已经偏离航向，Schultz 决心带领公司重归核心价值观，不仅要恢复其财务健康，更要重塑其灵魂。在 Onward 一书中，他分享了自己重返掌舵以及公司在其领导下持续转型的非凡历程，揭示了 Starbucks 是如何在历史上最动荡的经济危机之一期间重获盈利
Hacker News 上怎么说
正在加载完整评论……
霍华德·舒尔茨的《一路向前》（Onward）。霍华德在 2008 年危机爆发前重返星巴克 CEO 职位。一个关于力挽狂澜的绝佳故事。
Onward by Howard Schultz Howard has returned to CEO post at Starbucks just before the crisis of 2008. A great story about turnaround effort.
我很喜欢舒尔茨的《一路向前》（Onward），里面讲了他 2008 年回归担任 CEO、拯救当时深陷泥潭的星巴克的故事。没错，星巴克也曾经有过不行的时候。
I really enjoyed Schultz's "Onward," which talks about his return as CEO in 2008 to turn around Starbucks, which was struggling mightily at the time. Yes, there was a time when Starbucks was not doing well.
真的吗？我觉得总会有例外，但《鞋狗》（Shoe Dog）一直都是畅销榜常客，而它基本上就是一个 CEO 用 300 来页篇幅讲述自己视角的经历。不过我读着依然觉得挺带劲！舒尔茨的《一路向前》（枯燥）、艾萨克森的《乔布斯传》（还行），还有各种贝索斯和马云的书等等，好像都能霸榜。
Is that true? I guess there’s always exceptions but Shoe Dog is an all-time best seller and is basically just the CEO recounting his version of events for 300 or so pages. Still enjoyed it though! Onward by Schultz (zzz), Jobs by Isaacson (not bad), the various Bezos and Ma books, etc. all seem to top lists.
我记得读过霍华德·舒尔茨讲他担任星巴克 CEO 经历的书《一路向前》（Onward），提到尽管面临华尔街的阻力，他们对员工教育/福利/股票期权/改善服务的投资依然获得了显著的回报。……
I remember reading Howard Schultz's book "Onward" about his tenure as CEO of Starbucks, and how there was a significant return in their investments in employee education / benefits / stock incentives / better service, despite pushback from Wall Street.…