《她为什么买》封面

她为什么买

Why she buys

Bridget Brennan · 初版 2009 年

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Hacker News 上怎么说

  • 去读读 Bridget Brennan 的《Why She Buys》。这可能是我读过的最具启发性的营销/消费心理学书籍之一了。我真心强烈推荐。而且,它讲的不仅仅是女性……

    Read "Why She Buys" by Bridget Brennan. It is probably one of the most enlightening marketing/consumer psych. books I have ever read. I seriously cannot recommend it highly enough. Also, it's not just about the female…

  • 要是这篇文章开头就注明“Bridget Brennan 是 Female Factor 的 CEO,也是新书《Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers》(Crown Business)的作者”,而不是把这段附在最后,那就太好了。

    It would be really nice if the article started with the note "Bridget Brennan is CEO of Female Factor and author of the new book, "Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers" (Crown Business). " instead of putting it in the end.

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