……Vedantam Siva Vaidhyanathan 的《The Googlization of Everything: (And Why We Should Worry)》 Steven Levy 的《In The Plex: How Google Thinks, Works, and Shapes Our Lives》 Paul Allen 的《Idea Man: A Memoir》 Sheena Iyengar 的《The Art of Choosing》
…Vedantam The Googlization of Everything: (And Why We Should Worry) by Siva Vaidhyanathan In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy Idea Man: A Memoir by Paul Allen The Art of Choosing by Sheena Iyengar
……有着可预期剧情的系列 IP。这种市场趋势也是迪士尼的 Bob Iger 押注大 IP、收购漫威和卢卡斯影业的部分原因。选择悖论在 Sheena Iyengar 的《The Art of Choosing》里得到了最好的阐释。一项实验表明，当超市顾客面对某个品类（比如果酱）更多的选择时，他们反而会倾向于坚持选择自己已经熟悉的那种。
…franchises with expected plots. This market trend is partly why Disney's Bob Iger bet on franchises, acquiring Marvel and Lucasfilms. The paradox of choice is best illustrated in Sheena Iyengar's "The Art of Choosing." An experiment showed that when supermarket shoppers were presented with more choices for a category (e.g. jam), they stuck to the choices they were already familiar with.
……Vedantam Siva Vaidhyanathan 的《The Googlization of Everything: (And Why We Should Worry)》 Steven Levy 的《In The Plex: How Google Thinks, Works, and Shapes Our Lives》 Paul Allen 的《Idea Man: A Memoir》 Sheena Iyengar 的《The Art of Choosing》
…Vedantam The Googlization of Everything: (And Why We Should Worry) by Siva Vaidhyanathan In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy Idea Man: A Memoir by Paul Allen The Art of Choosing by Sheena Iyengar
……有着可预期剧情的系列 IP。这种市场趋势也是迪士尼的 Bob Iger 押注大 IP、收购漫威和卢卡斯影业的部分原因。选择悖论在 Sheena Iyengar 的《The Art of Choosing》里得到了最好的阐释。一项实验表明，当超市顾客面对某个品类（比如果酱）更多的选择时，他们反而会倾向于坚持选择自己已经熟悉的那种。
…franchises with expected plots. This market trend is partly why Disney's Bob Iger bet on franchises, acquiring Marvel and Lucasfilms. The paradox of choice is best illustrated in Sheena Iyengar's "The Art of Choosing." An experiment showed that when supermarket shoppers were presented with more choices for a category (e.g. jam), they stuck to the choices they were already familiar with.