快乐如何运作
How Pleasure Works
Paul Bloom · 初版 2010 年
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人类在任何一天都拥有着难以置信的丰富情绪与感受谱系。Paul Bloom 所著的 How Pleasure Works: The New Science of Why We Like What We Like 一书向我们展现的正是这一点。他带领读者走进了一个曾未被充分研究的心理学领域——cognitive psychology。拥有 Cognitive Psychology 博士学位的 Bloom 先生带领读者踏上了一段极其有趣、奇特、充实、有时甚至触及禁忌的探索之旅，探究为何人类会对生活中的某些事物报以愉悦并享受快乐，而对另一些事物则不然。他介绍了食物、性、艺术以及不同形式……
Hacker News 上怎么说
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……积极心理学整个领域都在研究幸福（以及快乐），然而这篇文章愣是一个字都没提。研究人员在这一块挖出了海量成果（参见 Paul Bloom 的《快乐的逻辑》（How Pleasure Works: The New Science of Why We Like What We Like）、Daniel Gilbert 的《撞上幸福》（Stumbling on Happiness），以及多位作者合写的论文《如果金钱没能让你幸福，那可能是你花钱的姿势不对》（If Money Doesn't Make You Happy Then You Probably Aren't Spending It Right）），而且……
…whole field of Positive Psychology studying happiness (and pleasure) and yet the article doesn't mention it once. The researchers have uncovered a tremendous amount about this topic (see Paul Bloom's "How Pleasure Works: The New Science of Why We Like What We Like", "Stumbling on Happiness" by Daniel Gilbert and the multi-author paper "If Money Doesn't Make You Happy Then You Probably Aren't Spending It Right"), and…
……贴便宜标签，再把便宜酒装进贴着高档标签的酒瓶里，让他们躺在 fMRI 扫描仪里试喝。酒是从哪个瓶子里倒出来的，对大脑味觉中枢的影响大得惊人。《快乐的逻辑》（How Pleasure Works）这本书里详细过了一遍很多这类研究，非常硬核有趣。“美国葡萄酒经济学家协会”（American Association of Wine Economists，虽然名字听着像那么回事，但研究内容完全不是你想的那样）也针对这类事情做过大量的研究。这……
…labels, and expensive wine in bottles with cheap labels, and had them try them while lying in fMRI scanners. The bottle it came out of had monumental effects on the taste centers of the brain. The book 'How Pleasure Works' goes over a lot of this sort of research and is quite interesting. The 'American Association of Wine Economists' (which isn't what it sounds like) also does tons of research on things like this. It's…