重返小王国
Return to the Little Kingdom
Michael Moritz · 初版 2010 年
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7位读者提及
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1984 年，The Little Kingdom: The Private Story of Apple Computer 讲述了 Apple 首个十年的故事以及 Steve Jobs 与 Steve Wozniak 的生平历程。如今，经过全面修订与增补的 Return to the Little Kingdom 成为关于 Apple 及其创始团队从草创伊始至今的权威传记。Moritz 带读者走进 Jobs 与 Wozniak 的童年居所，记录了他们如何从大学辍学并在 1976 年创立 Apple。他追踪了公司直至 20 世纪 80 年代中期的起伏命运，并在新增内容中勾勒了 Apple 迄今的发展脉络，并带来了一位业内人士的
Hacker News 上怎么说
正在加载完整评论……
……“白手起家”的故事往往都是40岁以后才开始的。40岁以下的白手起家百万富翁在统计学上只是离群值 ;)（严格来说不算“自”传，不过它们大多数反正也都有枪手代笔）《维珍反叛者》（理查德·布兰森）《重返小王国》（史蒂夫·乔布斯）《龙穴之虎》（西奥·帕菲蒂斯）（还有很多，不过都在我家里的书架上……）
…"rags-to-riches" stories start past 40. The selfmade millionaires under 40 are statistical outliers ;) (Not strictly "auto"biographies, but most of them have ghostwriters anyway) "Virgin Rebel" (Richard Branson) "Return to the little Kingdom" (Steve Jobs) "Enter the Dragon" (Theo Paphitis) (There are lots more, but they are in my bookshelf at home...)
是的，《小王国》是一本好书（稍微更新后的版本叫《重返小王国》，但其实只是加了一小段后记），在我看来（读过大部分相关书籍后），这是写早期苹果最好的一本。它能让你更深入地了解早期公司的其他一些人物（比如迈克……
Yes, "The Little Kingdom" is a great book (the very slightly updated edition is called "Return to the Little Kingdom" but really just adds a short epilogue), and in my opinion (having read most of them), the best book on early Apple. It gives you more insight into some of the other characters at the early company (Mike…
……就是那种会深深刻在你脑海里的事情之一。直到今天我都清楚地记得我当时正走在哪里，脑子里闪过的确切字眼是什么。几年前我在读迈克尔·莫里茨的《重返小王国》，读到了这么一段：起初，里吉斯·麦肯纳公关公司对苹果的前景抱有极大的不确定性。客户总监弗兰克·伯奇解释道：“认识马克库拉和苹果的人都在怀疑……
…one of those things that sticks in your mind. I remember vividly to this day exactly where I was walking and the exact words that were in my head. A couple of years ago I was reading Michael Moritz's Return to the Little Kingdom and ran across this: At first there was great uncertainty at the Regis McKenna Agency about Apple's prospects. The account executive, Frank Burge, explained, "People who knew Markkula and Apple wondered…
……走出门去对自己说：“这帮家伙太不靠谱了，他们绝对成不了事。”我觉得我还是更喜欢你的想法！:-) 编辑：我刚想起一个奇怪的巧合。我去年在读迈克尔·莫里茨的《重返小王国》，读到了这么一段：> 起初，里吉斯·麦肯纳公关公司对苹果的前景抱有极大的不确定性。客户总监弗兰克·伯奇解释道：“认识马克库拉和……
…walked out and told myself, "Those guys are flakes. They're never going to make it." I think I like your idea better! :-) edit: I just remembered a strange coincidence. I was reading Michael Moritz's Return to the Little Kingdom last year and ran across this: > At first there was great uncertainty at the Regis McKenna Agency about Apple’s prospects. The account executive, Frank Burge, explained, “People who knew Markkula and…
……那本书篇幅极大，所以我相信肯定有一些可以争议或不同解读的观点，但在读了艾萨克森的传记、《重返小王国》以及其他一些零碎资料，并结合乔布斯、沃兹、盖茨等人的一些采访来看，我觉得那书评价得相当客观了。我一点也不觉得那是篇抹黑文，而是一部向这位参与铸就科技与人类历史巨篇的人物致敬的作品。它只是通过展现他的人性强调了这一点。……
…book was massive, so I am sure there are some points to dispute or interpret, however I feel it was a pretty good appraisal given some of the interviews of jobs, woz, gates, etc, reading Isaacson and Return to the Little Kingdom, and general other tid bits. I don't think it was a hatchet job at all but a tribute to the man who had been part of making a huge piece of tech and hunan history. It just underscored that with his humanity.…
苹果在发展初期的几乎每一个阶段都差点夭折。参见莫里茨的《重返小王国》。不过乔布斯学得非常快。比如，他很快就意识到自己需要外部的管理协助。> 如果我们拥有乔布斯在1980年代被赋予的那种沙盒环境，我们都能达到他的水平。乔布斯……
Apple in its early days nearly failed at every stage of its development. See "Return To The Little Kingdom" by Moritz. Jobs was a very quick learner, though. For example, he soon realized he needed outside management help. > We could all be Jobs level if we had the sandboxes he was gifted in the 1980s Jobs…