《行动号召》封面

行动号召

Call to Action

Bryan Eisenberg · 初版 2005 年

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Hacker News 上怎么说

  • 《Call To Action: Secret Formulas To Improve Online Results》http://www.calltoactionbook.com/

    Call To Action: Secret Formulas To Improve Online Results http://www.calltoactionbook.com/

  • ……正是如此。出于对你的礼貌,我在这里就不提它们了,但要知道,我在写这篇东西时会有一些偏见。当我给初创公司提供着陆页方面的建议时,我通常会引用《Call to Action》里的一些教导。http://www.amazon.com/Call-Action-Formulas-Improve-Results-d... 书中的例子相当过时,但经验教训是可靠的。我在这里要谈的那一条,与访客的这些问题有关……

    …exactly this. I won’t mention them here as a courtesy to you, but know that I will have some bias as I go through this. When I advise startups about landing pages, I usually refer to some teachings from Call to Action. http://www.amazon.com/Call-Action-Formulas-Improve-Results/d... The examples in the book are fairly outdated, but the lessons are sound. The one I’ll talk about here has to do with the questions visitors…

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