22条商规

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• mindcrime · 2018 年

  ……Kawasaki。讲了很多很棒的创业基础知识。《与众不同，否则靠边》（Differentiate or Die）- Jack Trout、Steve Rivkin。——书名说明了一切。《快鱼吃慢鱼》（It's Not The Big That Eat The Small, It's The Fast That Eat The Slow）- Jason Jennings。《22条商规》（The 22 Immutable Laws of Marketing）- Jack Trout 和 Al Ries。《定位》（Positioning: The Battle for Your Mind）- Al Ries、Jack Trout、Philip Kotler。《跨越鸿沟》（Crossing the Chasm）- Geoffrey Moore。《掌控复杂销售》（Mastering The Complex Sale）- Jeff Thull ——梳理了一种方法……

  …Kawasaki. Lots of good basics on startups Differentiate or Die - Jack Trout, Steve Rivkin. - Title says it all. It's Not The Big That Eat The Small, It's The Fast That Eat The Slow - Jason Jennings The 22 Immutable Laws of Marketing - Jack Trout and Al Ries Positioning: The Battle for Your Mind - Al Ries, Jack Trout, Philip Kotler Crossing the Chasm - Geoffrey Moore Mastering The Complex Sale - Jeff Thull - lays out an approach…

• kristopolous · 2020 年

  Al Ries 和 Jack Trout 写的《22条商规》（The 22 immutable laws of marketing）。软件归根结底是为人服务的。理解产品、营销和销售能帮你打造出对人来说更好用的工具，并让你明白产品（无论是开源、编程……

  The 22 immutable laws of marketing by Al Ries and Jack Trout. Software is ultimately for humans. Understanding products, marketing and selling help you build better tools for humans and see how products (be it open source, programming…

• edw519 · 2008 年

  《Differentiate or Die》《The 22 Immutable Laws of Marketing》《Getting Everything You Can Out of All You've Got》《The Irresistable Offer》

  Differentiate or Die The 22 Immutable Laws of Marketing Getting Everything You Can Out of All You've Got The Irresistable Offer

• mindcrime · 2014 年

  ……Marketing - Seth Godin 《所有营销人员都是骗子》（All Marketers Are Liars）- Seth Godin 《紫牛》（Purple Cow）- Seth Godin 《引爆病毒式营销》（Unleashing The Ideavirus）- Seth Godin 《定位》（Positioning）- Jack Trout 和 Al Ries 《与众不同，否则靠边》（Differentiate or Die）- Jack Trout 《22条商规》（The 22 Immutable Laws of Marketing）- Al Ries 《重新定位》（Repositioning）- Jack Trout 《营销战》（Marketing Warfare）- Al Ries 《打造品牌的22条法则》（The 22 Immutable Laws of Branding）- Al Ries 和 Laura Ries 《市场领导者的修炼》（The Discipline of Market Leaders）- Michael Treacy 和 Fred Wiersema 《蓝……

  …Marketing - Seth Godin All Marketers Are Liars - Seth Godin Purple Cow - Seth Godin Unleashing The Ideavirus - Seth Godin Positioning - Jack Trout and Al Ries Differentiate or Die - Jack Trout The 22 Immutable Laws of Marketing - Al Ries Repositioning - Jack Trout Marketing Warfare - Al Ries The 22 Immutable Laws of Branding - Al Ries and Laura Ries The Discipline of Market Leaders - Michael Treacy and Fred Wiersema Blue…

• kthejoker2 · 2020 年

  我来推荐一下 Ries 和 Trout 写的《22条商规》（22 Immutable Laws of Marketing）https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/d... 读起来很快，写得很好，而且里面的观点哪怕放到现在也完全不过时，特别是从真正的“营销”角度来说——那个……

  I'll give a shout out to Ries and Trout's 22 Immutable Laws of Marketing https://www.amazon.com/22-Immutable-Laws-Marketing-Violate/d... It's a quick read, well-written, and the points it makes are as true now as ever, especially I think in terms of true "marketing" - that…

• mindcrime · 2013 年

  ……给你列个书单供参考。 《跨越鸿沟》（Crossing the Chasm）- Geoffrey Moore 《四步创业法》（The Four Steps To The Epiphany）- Steve Blank 《定位》（Positioning: The Battle for Your Mind）- Al Ries、Jack Trout 和 Philip Kotler 《22条商规》（The 22 Immutable Laws of Marketing）- Al Ries、Jack Trout 《打造品牌的22条法则》（The 22 Immutable Laws of Branding）- Al Ries、Laura Ries 《重新定位：竞争、变革与危机时代的营销》（REPOSITIONING: Marketing in an Era of Competition, Change and Crisis）- Jack Trout、Steve Rivkin 《与众不同，否则靠边：生存……

  …you a list of books to consider. Crossing the Chasm - Geoffrey Moore The Four Steps To The Epiphany - Steve Blank Positioning: The Battle for Your Mind - Al Ries, Jack Trout and Philip Kotler The 22 Immutable Laws of Marketing - Al Ries, Jack Trout The 22 Immutable Laws of Branding - Al Ries, Laura Ries REPOSITIONING: Marketing in an Era of Competition, Change and Crisis - Jack Trout, Steve Rivkin Differentiate or Die: Survival…

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